Tune in as we share real-talk conversations between women working in CX and those influencing the CX agenda from the periphery too.
Clare Muscutt talks with Olga Potaptseva about female entrepreneurship and striking the right balance between CX strategy and implementation.
“Make sure there’s alignment, that way, CX is an instrument, not an add-on.”
Clare Muscutt talks with Ellie Sutton about customer experience & proposition development in supermarket retailing.
“If you go into a Waitrose and there’s one person ahead of you in the queue, that’s not good enough. You are responsible for the brand and the expectations you’ve set for your customers.”
Clare Muscutt talks with Anna Noakes Schulze about the future of Web3 customer experience and the Metaverse.
“There’s a fundamental shift at work here. Web 2.0’s focus was on capturing people’s attention by any means possible. Web3’s focus is capturing investment and loyalty.”
Clare Muscutt talks with Chelsea Costelloe about Caribbean CX and dispelling customer journey mapping myths.
“I definitely faced a lot of that perception around, ‘oh, this is a young girl coming into the office to tell us what's wrong with our customer experience or how to fix it’.”
Clare Muscutt talks with Serena Riley about challenging gender bias for the future generation of women leaders.
“I was always waiting for other people to tell me when I was ready to move up but when I realised that I could take the reins and be the person I wanted to be, everything changed for me.”