Stay up to date with the latest customer experience thought leadership from our members
Beyond NPS: Reimagining Customer Connection in the Age of AI
Have you ever felt that awkward disconnect after yet another customer satisfaction survey ends up in your inbox, asking the same predictable questions, rarely reflecting the nuance of your real experience?
Many of us know this feeling – both as customers and as passionate professionals dedicated to building genuinely meaningful connections. What if we could break free from stale feedback loops and redefine the way we listen, understand, and respond to customers?
Member Spotlight: Lara Husselbee
“Pride to me is both a celebration and a protest. It's a time to honour the joy, resilience, and dazzling brilliance of our LGBTQIA+ communities - but also to remember that we're still pushing against systems that don't see us, protect us or want to take our rights away.”
Celebrating Pride and championing the importance of diversity, equity, and inclusion year-round, we spoke to Lara Husselbee, Head of Learning Experience and Research at Macquarie Group, about what it means to lead with courage and compassion. From challenging the status quo to lifting others up, Lara shares how she lives her values every day—and how being part of Women in CX has given her a genuine sense of belonging, connection, and space to show up as her whole self.
‘What Happens When Brands Forget Their Values? A Customer Perspective’ by Beth Karawan
Picture this: Your brand takes a stand, then backs away when the wind changes. Who’s really paying attention?
In 2025, the answer is: everyone.
Inclusion isn’t just a marketing buzzword. When brands go silent on their values, customers notice and take their business elsewhere.
And rebuilding brand trust after a misstep can take years—if it happens at all.
‘Leading with Lived Experience: Women in CX Speak Up, Insights from the WiCX Micro Retreat’ by Stephanie Linville
If you stepped into the WiCX Micro Retreat during the 2025 CX Leaders Advance, you felt the authenticity, the collaboration, and the courage of women, many of whom were strangers before this event, who spoke freely about what real leadership looks like behind our VOC dashboards and customer journey maps. The afternoon’s Open Space session was designed with intention and in the spirit of community: to bring women together for honest, human-centered conversation, sharing stories and insights to inspire a better future for CX….
‘TERF Wars: What the UK Supreme Court Ruling Means for Women, CX, and Gender Equality’ by Clare Muscutt
The recent ruling by the UK Supreme Court in For Women Scotland Ltd v The Scottish Ministers has sparked significant discussion and debate regarding gender identity, legal definitions, and the practical implications for inclusivity across various sectors, including Customer Experience.
This ruling established that under the Equality Act 2010, the terms "woman" and "sex" refer strictly to biological sex. Consequently, this decision explicitly permits—but crucially, does not mandate—the exclusion of trans women from single-sex spaces such as toilets, changing rooms, and certain women-only services.
There has been much debate around the subject of gender. Some feminist groups have claimed the ruling is a win for women. Parts of the LGBTQ+ community agree. But I personally think a person’s identity shouldn't be up for debate. And, that further oppressing an already marginalised, vulnerable group of people is only a victory for transphobia (and of course, the patriarchy)…
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