Stay up to date with the latest customer experience thought leadership from our members

Accelerating Action: Women in CX Leading the Charge on IWD 2025
This year's International Women’s Day theme, Accelerate Action, is a call to push forward, spark change, and make a real impact.
Across three cities—Amsterdam, London, and Riyadh—we came together to celebrate, uplift, and champion one another in unforgettable events filled with powerful stories, inspiring conversations, and a shared commitment to driving real change.

‘Women's History Month 2025: Why Gender Equality is at a Crossroads and What We Must Do Next,’ by Clare Muscutt
Women’s History Month is a time to celebrate progress, but in 2025, it is also a moment for urgent reflection.

‘Layer by Layer: The Secret Recipe Behind The Cake Bake Shop’s CX Success,’ by Stephanie Linville
WiCX member and customer experience expert Stephanie Linville takes us behind the scenes of Gwendolyn Rogers' journey, showing how she turned her dream into a brand known for its attention to detail and memorable experiences.

Standing Strong: The Fight for Diversity, Equity, and Inclusion in Times of Setback
In recent years, the progress toward creating diverse, equitable, and inclusive spaces has faced significant setbacks, with policies and cultural narratives being reshaped by an increasingly polarised political landscape.
Under the latest Trump administration’s influence, diversity, equity and inclusion is now under threat. From scaling back diversity and inclusion programs in federal agencies to executive orders erasing the identities of trans and non-binary people and policies aimed at limiting workplace DEI training, this era is becoming a stark reminder of how quickly hard-earned progress can be challenged. For women and marginalised groups, this isn’t just policy—it’s personal.

WiCX Predicts: The CX Trends Shaping 2025
Every year, the Women in CX community comes together to gaze into the crystal ball of customer experience—minus the robes and wands—to share insights and predictions for the year ahead…
Alright, we know we’re not magic and don’t have all the answers (if only!), but with the collective wisdom of our brilliant members, we’re pretty good at spotting what’s next.
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