Stay up to date with the latest customer experience thought leadership from our members
WiCX Predicts: The CX Trends Shaping 2025
Every year, the Women in CX community comes together to gaze into the crystal ball of customer experience—minus the robes and wands—to share insights and predictions for the year ahead…
Alright, we know we’re not magic and don’t have all the answers (if only!), but with the collective wisdom of our brilliant members, we’re pretty good at spotting what’s next.
Key Takeaways | From Silos to Synergy: Building a Unified Customer Journey Framework with Marion Boberg
Marion Boberg’s recent masterclass, exclusive to our members, uncovered the secrets to building a unified customer journey framework. This article explores the key takeaways from her session, from understanding a customer journey framework to leveraging it as a strategic tool for collaboration and improvement.
‘Celebrating WiCX UnConference: Empowering Women, Transforming CX,’ by Serena Riley
In her reflection on the first-ever Women in CX UnConference in America, WiCX founding member Serena Riley shares just how powerful it was to connect face-to-face with the community. She dives into the impact of sharing real experiences, the open conversations that sparked fresh ideas for making CX a game-changer, and all the fun, friendships, and unforgettable moments that made the event so special.
Leading With Inclusion: How Inclusive and Accessible CX Unlocks Full Business Potential, with Stine Ringvig Marsal
Stine Ringvig Marsal is Scandinavia’s leading expert on customer experience. With over 18 years of experience, she has fused traditional CX with a focus on accessibility, demonstrating how inclusive design enhances the experience for all customers. She recently delivered an insightful session on the complexities of inclusion and diversity in customer experience. Stine illustrated how businesses can make small changes to increase accessibility, build trust, and ultimately show how better service design leads to revenue growth and customer loyalty.
Keep reading to see our top takeaways from the session!
Always Human: The True Meaning of Human-Centred Business, with David Wales
In today’s fast-moving world, the connection between organisations and the people they serve is more strained than ever. David Wales, Founder of SharedAim Ltd and a leader in human experience, challenges many outdated beliefs about human behaviour in the workplace. These misconceptions drive a widening gap between organisational goals and fundamental human needs—creating costly and disruptive misalignments.
In his latest session, David shared invaluable insights on closing the "Human Organisation Gap" and how we can redefine business to foster more resilient, human-centred communities. Dive into the key takeaways from his talk and discover how embracing a more human approach in business is the path forward.
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