Stay up to date with the latest customer experience thought leadership from our members

‘Brand Management: What’s Customer Experience Got to Do with it?’ By Beth Karawan

‘Brand Management: What’s Customer Experience Got to Do with it?’ By Beth Karawan

What’s customer experience got to do with brand management? As it turns out, everything!

Written by the Co-Founder & EVP of ImprintCX, Beth Karawan, in our latest article, ‘Brand Management: What’s Customer Experience Got to Do with it?’, we’re diving deeper into the relationship between brand management and customer experience.

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‘Bridging Borders: Intercultural Insights’, with Charlotte Kennett

‘Bridging Borders: Intercultural Insights’, with Charlotte Kennett

Charlotte Kennett, Senior Director of Global Customer Experience at SS&C Blue Prism, recently hosted a masterclass on intercultural management for the Women in CX community, and we were interested in hearing more!

In this interview, Charlotte offers candid reflections and practical advice on navigating cultural differences.

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The Power of Employee Experience

The Power of Employee Experience

With love in the air throughout February, we’re directing our focus to something close to all our hearts; Employee Experience!

Inviting our community members to contribute their insights and personal experiences to our collaborative article on the topic of EX, we asked the following: “To what extent do you believe employee experience contributes to customer experience?”. So, does a happy employee translate to a happy customer?

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‘Maybe She’s Born with It, Maybe It’s Wider Systemic Issues’, by Meg Coates

‘Maybe She’s Born with It, Maybe It’s Wider Systemic Issues’, by Meg Coates

Do women need fixing? Or is it about time we recognise the external factors at play?

In her latest article, Meg Coates, Head of Operations here at Women in CX, explores what imposter syndrome actually is, why it exists, and foregrounds how similarly to diversity and inclusion, when it comes to imposter syndrome, the onus is still often on the individual to adapt and “fit in”, when our focus should instead be on fixing the environments built to exclude us.

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