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‘Brand Management: What’s Customer Experience Got to Do with it?’ By Beth Karawan
Brand Management, Customer Experience, Customer Centricity, Change Management Sabine Groven Brand Management, Customer Experience, Customer Centricity, Change Management Sabine Groven

‘Brand Management: What’s Customer Experience Got to Do with it?’ By Beth Karawan

What’s customer experience got to do with brand management? As it turns out, everything!

Written by the Co-Founder & EVP of ImprintCX, Beth Karawan, in our latest article, ‘Brand Management: What’s Customer Experience Got to Do with it?’, we’re diving deeper into the relationship between brand management and customer experience.

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Living Through Change
Customer Experience, Change Management, Leadership Clare Muscutt Customer Experience, Change Management, Leadership Clare Muscutt

Living Through Change

“I was born in a country that сeased to exist when I was 11, change felt exciting. Later in life, going through a horrific divorce I felt even the slightest change like a train delay was unbearable. I got through it, rebuilt my family, moved countries, launched a successful global customer experience consultancy and embraced the change paradigm forever, as it is the only constant. I am happy to be sharing my personal and professional experience of managing and leading change, through the CX lens.

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