Stay up to date with the latest customer experience thought leadership from our members
Insights from the Community: Enhancing Customer and Business Outcomes through Effective CX Design
In our latest collaborative article, we explore the experiences and insights shared by our community members in which effective CX design significantly impacted customer outcomes and business performance.
‘Brand Management: What’s Customer Experience Got to Do with it?’ By Beth Karawan
What’s customer experience got to do with brand management? As it turns out, everything!
Written by the Co-Founder & EVP of ImprintCX, Beth Karawan, in our latest article, ‘Brand Management: What’s Customer Experience Got to Do with it?’, we’re diving deeper into the relationship between brand management and customer experience.
‘Why Customer-Centricity May Be Killing Your CX Strategy’, by Clare Muscutt
Challenging the CX status quo, in her latest article, Clare Muscutt calls into question our laser focus on achieving customer-centric status and instead offers up an alternate approach for leaders in need.
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