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‘Brand Management: What’s Customer Experience Got to Do with it?’ By Beth Karawan

‘Brand Management: What’s Customer Experience Got to Do with it?’ By Beth Karawan

What’s customer experience got to do with brand management? As it turns out, everything!

Written by the Co-Founder & EVP of ImprintCX, Beth Karawan, in our latest article, ‘Brand Management: What’s Customer Experience Got to Do with it?’, we’re diving deeper into the relationship between brand management and customer experience.

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The Power of Employee Experience

The Power of Employee Experience

With love in the air throughout February, we’re directing our focus to something close to all our hearts; Employee Experience!

Inviting our community members to contribute their insights and personal experiences to our collaborative article on the topic of EX, we asked the following: “To what extent do you believe employee experience contributes to customer experience?”. So, does a happy employee translate to a happy customer?

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