Stay up to date with the latest customer experience thought leadership from our members

‘Layer by Layer: The Secret Recipe Behind The Cake Bake Shop’s CX Success,’ by Stephanie Linville
WiCX member and customer experience expert Stephanie Linville takes us behind the scenes of Gwendolyn Rogers' journey, showing how she turned her dream into a brand known for its attention to detail and memorable experiences.

‘Brand Management: What’s Customer Experience Got to Do with it?’ By Beth Karawan
What’s customer experience got to do with brand management? As it turns out, everything!
Written by the Co-Founder & EVP of ImprintCX, Beth Karawan, in our latest article, ‘Brand Management: What’s Customer Experience Got to Do with it?’, we’re diving deeper into the relationship between brand management and customer experience.

The Power of Employee Experience
With love in the air throughout February, we’re directing our focus to something close to all our hearts; Employee Experience!
Inviting our community members to contribute their insights and personal experiences to our collaborative article on the topic of EX, we asked the following: “To what extent do you believe employee experience contributes to customer experience?”. So, does a happy employee translate to a happy customer?

Member Spotlight: Meg Coates
“Pride is education and awareness. Pride is being brave enough to let the world see you for who you really are. Pride is unconditional love, for yourself and for others.”

Member Spotlight: Rebecca Edwards
“Our community fought for a very long time for the right to marry the person that they love. So, for me, Pride is another way I celebrate the fact that I get to spend every day of my life with my wife.”
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