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‘From Insight to Impact: A Case Study Proving the Inextricable Link Between EX and CX in B2B,’ with Clare White
Clare White recently hosted a case study for our community, telling a story of how culture transformation and a focus on employee experience turned a business around from decline to growth. In this article, we’ll give you the key takeaways from Clare’s session.
The Power of Employee Experience
With love in the air throughout February, we’re directing our focus to something close to all our hearts; Employee Experience!
Inviting our community members to contribute their insights and personal experiences to our collaborative article on the topic of EX, we asked the following: “To what extent do you believe employee experience contributes to customer experience?”. So, does a happy employee translate to a happy customer?
The Underrated Link Between The Experience Of Our Customer And The Experience Of Our Employee
“We can all easily recall both an incredible experience we have had recently with a brand and one that has left much to be desired. One that we will remember fondly forever and one that we are trying our best to forget. But let’s take a minute to reflect on what influenced this outcome? The list is most likely quite long, but guaranteed that one key influencing factor on it will be the staff we interacted with.
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