Tune in as we share real-talk conversations between women working in CX and those influencing the CX agenda from the periphery too.
Clare Muscutt talks with Naima Mwina Mwawasi about breaking gender stereotypes, divorce and CX in Kenya.
“I was supposed to move back to Kenya and just be a housewife, you know, and that was basically it, that was the condition.”
Clare Muscutt talks with Thirza Schaap about working motherhood and building sustainable CX culture.
“Is there a CX strategy? Do your people understand it and know how they can contribute?”
Clare Muscutt talks with Elena Rozanova about escaping Kharkiv and the realities experienced by Ukrainian female refugees.
“I was thinking ‘I'm in one of the movies about an alien invasion’. I was watching those movies before and, like an empathetic person, I was trying to put myself in their shoes and then I was that person.”
Clare Muscutt talks with Stine Ringvig Marsal about squiggly careers and fixing a broken CX industry.
“In short, the focus always has to be on the organisational goals and then you tailor your CX effort accordingly. And if you think that you have to tear the entire organisation apart – and that’s a very costly thing – then maybe you shouldn't do CX in that way.”
Clare Muscutt talks with Hayley Pugh about graduate careers, digital transformation and omnichannel Customer Experience.
“… because of digital, we now expect brands to provide constant support, personalization and ease – brands really have to live up to those expectations now.”