Tune in as we share real-talk conversations between women working in CX and those influencing the CX agenda from the periphery too.
Transforming CX: Building a Harmonious Operating Model, with Olga Potaptseva
“With all the will in the world, you cannot change the organisational strategy. It's not up to you to decide. Even if you are fortunate enough to be on the board, you are a contributor to a decision that other people will have a say on. So contribute effectively.”
In episode #802 of the Inspiring Women in CX podcast, Clare is joined by Founder and CEO Olga Potaptseva for a thought-provoking conversation on aligning customer-centricity with organisational strategy to drive impactful change.
Olga shares her expertise on uniting people, processes, and technology under a shared purpose, breaking down silos to empower teams and enhance the customer experience. Together, Clare and Olga delve into the human side of transformation—exploring how empathy can bridge departmental gaps and foster innovation and collaboration.
Clare Muscutt talks with Sonia Etxebarria about the importance of understanding users in experience design.
“It's true that one of the biggest fears is when you decide that you want to do things differently, you don't want to be in a system where you're stuck to two walls, especially when you become freelance and you say, from now on, I just depend on myself.”
Clare Muscutt talks with Gemma Colby about her transformational career journey and overcoming self doubt.
“My job is to not necessarily know all of the answers but to ask the questions.”
Clare Muscutt talks with Thirza Schaap about working motherhood and building sustainable CX culture.
“Is there a CX strategy? Do your people understand it and know how they can contribute?”