Tune in as we share real-talk conversations between women working in CX and those influencing the CX agenda from the periphery too.
Clare Muscutt talks with Christine Hemphill about the benefits of inclusive research and design.
“All complex problems are solvable when you really understand the flow of value to the person being designed for […] it makes the complexity start to fall away quite quickly because you’ve got something to anchor in that is very real.”
Clare Muscutt talks human Centred Design, Inclusion and LGBTQ+ Womxn in CX with Lara Husselbee
“For me, inclusion is thinking beyond the mass and looking for minorities and those intersections where actually some really amazing golden nuggets and stories lie that you can improve people’s lives, and that comes back to the empathy.
And maybe why I was drawn to this career is the idea that we can improve it even if it’s just one point in someone’s life – obviously sounds so idealistic – but same kind of thing as you don’t know who you’re walking past and what they’re experiencing, so a smile might help. Well, why not do the same for minority groups when you are in a privileged position?
Clare Muscutt talks with Jeannie Walters about CX , inclusivity, resilience and adaptability.
“How are we making sure that our products are providing them accessible experiences? And so, there’s so much around this topic that I think we need to just do a better job talking about it. We need to do a better job asking for that representation when we are in a position to do so. Look around the room and ask, ‘Is this representative of our customers?’ And if not, ‘What are we going to do about that?’