Clare Muscutt talks with Olga Potaptseva about Agile Customer Experience and violence against women.
Episode #208 Show Notes.
Clare Muscutt – host:
Hi, Olga!
Olga Potaptseva:
Hi, Clare. Really good to see you. How are you doing?
Clare Muscutt – host:
Yeah. Well, it’s the first day of national lockdown, so… I’m actually feeling okay, compared to last time, feeling much more resilient and ready for it. Whereabouts are you calling in from today?
Olga Potaptseva:
I’m from Georgia, calling in from Georgia. So, we’re fortunate enough not to have a lockdown just yet, but I’m sure it’s coming, just like everywhere.
Clare Muscutt – host:
Yeah. And it’s not Georgia in the United States; it’s Georgia in the Caucuses.
Olga Potaptseva:
Yes. That’s right. That’s right. Yeah, mustn’t confuse the two.
Clare Muscutt – host:
Yeah. So, I suppose also fortunately not going under the general election that’s happening there at the moment either.
Olga Potaptseva:
Fortunate on all sides.
Clare Muscutt – host:
Yeah. So, at the time of recording, they’re mid-vote counting. So, yeah, everybody’s kind of waiting with bated breath right now over what the outcome is going to be, but it doesn’t affect us quite so much in the UK and Georgia in the Caucuses.
So, we’re here to have a very important conversation today. As two women in CX, we’ve experienced some similar challenges. So, we’re going to get onto something pretty meaty later on, but I’m going to start by warming us up gently. Olga, I’m always fascinated to hear from women who had a different experience of growing up than myself, and I know that you grew up in the Soviet Union when it was a communist state back in the day. Would you mind sharing a little with us about what that was like growing up there?
Olga Potaptseva:
Sure. Just to set expectations, I don’t think childhoods are all that different as long as you have a loving family, and my childhood was safe and fun. I think the only real things that influenced me from the communist state side of things is the prevalence of collectivism over individualism, so that means putting others first. In a way, it’s a good thing to do, but sometimes, you need to look after yourself, as well, and knowing yourself as an individual and why you’re worth it. So, I think that system isn’t particularly conducive to appreciating your own value, and it took me quite some time later in life to learn who I am.
It’s quite a demanding culture, as well. As a child, all girls in the Soviet Union did either ballet or music – it’s not too dissimilar from many other cultures – but I was the unlucky one who didn’t have a body for ballet, so I did music.
Clare Muscutt – host:
What was your instrument?
Olga Potaptseva:
Piano.
Clare Muscutt – host:
Piano? Oh, okay.
Olga Potaptseva:
Yeah. I didn’t like it very much, and I was meant to do seven years of it – it was like a standard course – but I decided that I really don’t want to do it for seven years, and I got so good at it so I could skip a year, finish it early. There was no other way out. I think that’s the type of pressure that people experience in cultures similar to Soviet Union; it’s by no means exclusive to that country. I think the restricted freedom of movement shaped my values in life quite a bit, later in life of course. Georgia is my fifth country of residence, and I think that says a lot.
Clare Muscutt – host:
Okay. Where – so, started in Russia. Where did you go from there…?
Olga Potaptseva:
Russia, then I went to the US for a bit. Then, Germany to study at the university. Then, back to Russia for a bit, and then 12 years in the UK…
Clare Muscutt – host:
Oh, of course. Yeah.
Olga Potaptseva:
… and two years ago, I moved to Georgia.
Clare Muscutt – host:
And how did it shape your values then? So, the restriction on freedom of movement.
Olga Potaptseva:
I think it’s just people need to be able to move. It opens up the world. You know, as they say, travel combats ignorance. It’s so important that people have the experience of different cultures; they get to see other ways of doing things. And eventually, they realise that there are very few things that are right or wrong; they’re just different. Except for the really core values, everything is normal. You can wear different things, but that doesn’t make you a different person at all. Understanding and feeling [audio cuts out] and appreciation of other cultures.
Clare Muscutt – host:
Yeah, I got to go to Russia actually for the first time – not last year, the year before – I did a backpacking tour and Moscow was my first stop on my way to Asia. Yeah, I don’t know, I felt quite a different culture towards tourists, maybe it was just the place that I was in, but not being able to speak any Russian and stopping and asking for help… I think – because the alphabet is different, right? So, travelling to different countries where you can not only not speak the language but also can’t read what the signs say is the most challenging type. I did the same in Japan, like, didn’t have a clue what I was doing.
Olga Potaptseva:
Yeah, I totally relate to you: I can’t read Georgian, and that’s a massive challenge. I should have learned by now, but it’s quite difficult.
Clare Muscutt – host:
So, why Georgia? Why did you settle there?
Olga Potaptseva:
It was a mix of family reasons and professional reasons. There comes a point in life where you kind of want to be close to your parents, and I didn’t want to go back to Russia and they couldn’t come to Europe, so we decided to reunite in a third territory.
Clare Muscutt – host:
In the middle.
Olga Potaptseva:
Yeah. And Georgia is a very simple and enjoyable country to be in. It’s beautiful. If you ever get a chance, do come and visit. It’s amazing. The nature is very unique. It’s cheap to be here. It’s really easy to do business; I think their entire tax code is about two pages.
Clare Muscutt – host:
Wow!
Olga Potaptseva:
They really did put a lot of effort into attracting international business.
And at some point in life, I realised that family values are really important and I can make it work career-wise because I’m a global consultant. I have an opportunity to tr- I used to have an opportunity to travel – just like we all – and 70, 80 per cent of my work could be done remotely anyway. I was one of the first ones to start the virtual world, and maybe the pandemic made it a little bit easier for me even.
Clare Muscutt – host:
Yeah. We’ll come back to that in a second, but the only thing I can think about Georgia is when I was in Russia, I got to try Georgian food and…
Olga Potaptseva:
It’s amazing!
Clare Muscutt – host:
… there is something very special about Georgian food, right? What is the bread with the egg and the garlic? What’s that called?
Olga Potaptseva:
Khachapuri.
Clare Muscutt – host:
Khachapuri! If I come over, I’ll have to come visit you and have some Georgian delights in the beautiful country that it is.
Olga Potaptseva:
Absolutely.
Clare Muscutt – host:
So, you said you were one of the first people – before we needed to go fully virtual – to set up your CX business as a fully virtual business, serving clients well beyond your local area. I’m just really interested, like, how did you come up with the idea before it was – I was going to say ‘trendy’; it’s not trendy – a necessity? And how did you make that journey?
Olga Potaptseva:
Oh, I think it’s… to be perfectly honest with you, once you’ve got your idea and the dream – and my idea was that I wanted my children to grow up next to their grandparents, and I wanted my grandparents to have the family connections for the rest of their life, hopefully – that vision makes you think differently, and makes you align things and come up with ideas that you probably never considered before. I never, ever dreamed of moving away from London; I really quite like London, to be honest.
But life is such that I decided that that’s what I need to do. And then I started thinking, ‘How can I make it work career-wise and continue doing what I love doing in CX?’ It just worked out, thanks to the support of people who believed in me and bought into the idea that it could work. So, to name just a few: Jonathan Mindell did a lot to bring me into this consulting world and give me projects in the early days; Ian Golding, same; Ember Services were my first client – they’re a consultancy in London so I was on outsourced resource for them. And then, it just picked up, and I started acquiring my own clients. That’s how…
Clare Muscutt – host:
It went from there.
Olga Potaptseva:
… it fits together. I think things do fit together once you have your vision in place.
Clare Muscutt – host:
Great to hear you shout out to some allies. I know Ian Golding’s been especially helpful to me, too. So, yeah, thanks guys.
Olga Potaptseva:
Thank you!
Clare Muscutt – host:
And in terms of the kind of services you offer now, then, fully remote and online. So, I know you do quite a lot on the insight space. How do you go about getting clients and servicing them in this digital world?
Olga Potaptseva:
So, my two core areas are insights – as you’ve just said – and CX implementation. A couple of years ago, I started working on merging Agile into CX practices. I think it’s a really big problem, still, in the organisations that once they create their CX strategy, and their vision, and then map the journeys, they think, ‘That’s it! The job is done.’ But it’s not; that’s just the foundation to keep going. And then, the implementation falls through because the organisations aren’t used to thinking from the customer perspective and realigning all of their operations and services to that.
So, that’s why I decided to create this Agile CX management toolkit in partnership with Agile specialists, and it’s working really well. It’s really guiding people through their implantation strategies – aligning all the functions, ensuring collaboration, retrospective analysis, forward planning, and all of these wonderful things – in a very enjoyable way. They see the results a lot quicker, as well. We’ve estimated that with the Agile implementation toolkit, CX happens in companies three to four times faster, which means people start seeing the results of their efforts and they want to do more, and they see how positive their customers become through insights and their employees, as well.
In terms of how I go about getting the clients, like everyone else, I suppose. Some of it is through personal connections and being known in the industry. I’ve done quite a lot over the past two years to raise my profile: I wrote a book; I judge at CX awards; I collaborate with people a lot and participate in various initiatives. So, I think all of that creates a personal brand. And before clients know you, they want to trust you.
Clare Muscutt – host:
There’s a few things that I just wanted to pick up on in what you said. So, I’m with you on the Agile implementation, and my CX practice CMXperience became so successful in the CX design space for exactly the same reason: that a lot of companies try to do CX but stop at journey mapping and measurement, and then, everyone turns around and goes, ‘What was the result of that?’ So, being able to quickly move from findings to trying things – and doing it in a way that isn’t waiting for perfect – is the way that you see measurable returns fastest.
So, I just wanted to concur with you on that particular point, but also the power of the network, and networking, and your personal brand, your personal profile. Because I know for me, this has been a really strange year because a lot of my clients came because I stand on stage and do public speaking, and they would have wanted to work with me without me ever having to sell. And the power of inbound leads is awesome when you’ve got people referring you, right? And the kind of stuff that you’re doing – maybe on social media – is helpful too.
So, what do you see as the kind of next big challenge for you, then, or the challenges that the regions you’re working in are facing?
Olga Potaptseva:
For me and for my business, I think it is the growth pains at the moment because I feel I’m doing so many things. I’ve got an analytics part of my business, where I’ve got four analysts working on research – so they analyse the data from customer research projects – that requires attention. I’ve got two guys and myself working on Agile CX implementation. And all the various projects like the Customer Institute I’m involved with; we’re writing a report now with Awards International. So, there’s so much, and as many business leaders – and I’m sure people can relate to this – is that you just don’t feel like you have enough hours in the day, and prioritising and knowing what to spend your time on sometimes is quite challenging. It’s that concept, ‘Lonely at the top,’ you know?
Clare Muscutt – host:
Oh, yeah. I totally agree. Totally agree. It’s a nice problem to have, growing, but it…
Olga Potaptseva:
Yes.
Clare Muscutt – host:
… doesn’t make it any easier to deal with it. Also, you’ve got your family life, as well, right?
Olga Potaptseva:
Yeah.
Clare Muscutt – host:
So, how are you finding balancing being a career mum entrepreneur growing her business and keeping the family going, especially during these difficult times?
Olga Potaptseva:
Tough. Especially with the closures for the schools now they’ve sent the children all to study at home for three weeks. It’s not easy for anyone, and I don’t think anyone would say that it’s easy, and if they do, they…
Clare Muscutt – host:
Lying.
Olga Potaptseva:
… pretend. Yeah. I’m very lucky to have my parents. And my partner is very supportive. So, he does a lot of the housework and looking after the kids, but that doesn’t remove your mum’s needs and the children’s need for you. All the practicalities can be taken care of, but that emotional connection that you still want to have with your kids, you just have to, you know, put into it your diary.
Clare Muscutt – host:
Wow. See, I don’t have kids, and I struggle with all of those things, as well. So, the extra layer of a family, a husband, and parents that live locally – I don’t suffer any of those challenges, and I find it hard enough. So, fair play to you and all the women out there who are managing to keep so many balls in the air.
Olga Potaptseva:
Yes.
Clare Muscutt – host:
I’ve heard you mention your husband a few times – he sounds like a really awesome guy – and you talk about your dad quite a lot. Before we go kind of forward again, can you just tell us a bit more about your dad because I know there’s a really interesting story about his influence on you.
Olga Potaptseva:
Yes. Well, my dad is a rocket scientist.
Clare Muscutt – host:
Ooh!
Olga Potaptseva:
That’s a fun fact for you. When I was growing up, my friends’ parents were all in the space industry, so they were either thinking about the rockets, or designing the rockets, or building the rockets, or flying the rockets. We got taken to space control centre and astronaut training centre for school trips.
Clare Muscutt – host:
Wow.
Olga Potaptseva:
So, that was fun. And I think his influence has always been very analytical but also very imaginative, so that combination I find quite fascinating. He is extremely clever. He worked on space ballistics, I think – something beyond my understanding, surely. Whenever he tried to explain physics to me, I was, ‘Oh, god. Why did I ask? I don’t want to know about space ballistics; I just want that simple little thing for Year 7.’
But at the same time, having that dream of people in space and all that, it requires quite a lot of open-mindedness. And I think that’s what I’m grateful for. That’s what I inherited from him: I always try to find creative solutions for complex problems.
Clare Muscutt – host:
Building your CX rocket. Something you said there really resonated with me because my dad is a physicist, as well, and that Year 7 homework thing. ‘Let me just pull out…’
Olga Potaptseva:
‘Let me take out my books.’ And you go like, ‘No, please not.’
Clare Muscutt – host:
I remember him teaching me like Fleming’s left-hand rule and stuff. It was really handy up until I tried to take physics as an A Level – I think to please my dad, not that I particularly wanted to do it – and I ended up failing because there was a point to which my mathematical capability was exhausted, and it came at that A Level time.
So, while we’re on the subject of guys, then, and having wonderful men in our lives, I know that you and I also share another experience of life which is the opposite of that, and that is that you and I – just like one in three women in the world – have experienced domestic violence at the hands of a partner. So, I hope this is going to be an okay conversation for us to have together. I know it’s the first time I’ve ever spoken about my experience publicly – I think it’s the same for you – but I think it’s a really important topic to raise on Women in CX. So, what was that time like for you in your life?
Olga Potaptseva:
Firstly, before we move into these experiences, I always want to say that it is the first time – I hope we both don’t get emotional.
Clare Muscutt – host:
I know. I can feel it already, the lump in my throat.
Olga Potaptseva:
We’ll do our best. But it’s okay to get emotional, as well, because it’s a big part of our life, and it was not a pleasant part of our life by any means. Once I was out of that phase but not completely recovered – and I don’t think anyone ever completely recovers – I made a commitment to myself to talk about it more because I think it’s an extremely important global issue. It’s the dark days of knowing if… ‘Is that me who’s going mad? Or is it the world who’s gone mad? Or am I actually right in not wanting this at all?’ It’s very confusing. It’s a thing that doesn’t start on day one of your relationship, as well…
Clare Muscutt – host:
No.
Olga Potaptseva:
… you kind of grow into it, and your perceptions of normality are constantly being pushed. For me, it was a psychological abuse; it wasn’t physical. But that doesn’t make things any better. And I want people to know that successful, happy women, like we are, may also fall victim of such terrible things. And it’s no use to keep silent about it; we need to tell the world that there is help available. I do make a promise to anyone who’s listening to this podcast: if you’re experiencing such an issue, feel free to reach out to me and I’ll talk to you; I’ll respond to you. I’m not a counsellor, but I will be able to empathise and support you.
Clare Muscutt – host:
Yes, it is so important. So, I was only 15 when it first happened to me. It was actually my first boyfriend, and he was older – in his early 20s – so I didn’t really know what was going on because I didn’t have any experience to compare it to. As you said, everything in the beginning portrayed himself to be the perfect guy, the most loving boyfriend, and over time started to pick away. I think one of the things you mentioned there was that gaslighting, as it’s known, so literally convincing you that you’re going crazy and it’s not them; it is you. And the impact that that has, I think especially on a young woman, in the long term, it definitely left me with a lot lower level of self-assurance and self-confidence when it comes to stuff like making decisions about my life. Because I think I’d figured that if I could have such terrible judgement over those five years… it planted something in my mind. And I’ve had to get a lot of help, especially in recent years, to get over that kind of thing. For me, unfortunately, it was physical as well as… oh, I can’t think what the right word is where I’m feeling quite emotional.
Olga Potaptseva:
Psychological?
Clare Muscutt – host:
Psychological, yeah and Physical. So, I got it on all sides. But I kept it a secret the whole time. And I lost so much weight; I was so skinny. I was 17 years old. I still had train-track braces; I was still a kid. And my mum said she always knew that there was something wrong, but it wasn’t until I was so sick of it – and this guy was threatening to kill himself and kill me. He’d say stuff like, ‘You’re never going to get away from me unless I kill you.’ He threatened to kill my family. And I just got so sick of it in the end, that I just went, ‘Just do it. If you want to do it, just do it,’ and that took the power away because I told my parents what was happening. They got the police involved, and it ended. Just by speaking out. And I wish I’d had the strength to do that, but there’s something about men who are coercive, and they separate you from your friends and your family.
Anyone, again, out there who’s experiencing something similar or has in the past, my door is also always, always open because that feeling of thinking it’s your fault, or the gaslighting effect that makes you believe it’s something you’ve done wrong, it isn’t true. Yeah. I found it really difficult to say that, but I’m so glad I shared it because I know I’m not the only one; the statistics show one in three of us will experience some kind of violence from men in our lives.
So, how did you escape your prison?
Olga Potaptseva:
It was a combination of having my own threshold of acceptable, and I think it’s very different – you never know what’s yours. Some people would walk away the minute they’re shouted out, and some people would allow years of beating up until enough is enough. For me, it was that constant feeling of being unhappy and feeling that I’m not worth anything much in life. There was an incident that really upset me – I don’t remember what the incident was; it was one of hundreds – and on the day, I was due to speak to a GP, to a doctor. So, I went in. I wasn’t feeling very well, physically and emotionally, and she asked me, ‘So, how are you today?’ And then, I just started crying, saying, ‘Oh, this has happened.’ Oh, the incident was that he poured water over my child, who was less than two at the time, because he was so angry. Fortunately, it was cold water, but what if it was hot? That wouldn’t have stopped him. That was my ‘enough is enough’. When it concerns my children, then that’s it. Unfortunately so, because I should have thought better of myself, right? Because I am important too.
And on the same day, my older daughter said something at school that triggered social services’ involvement. And then the combination of GP and social services triggered this whole chain of investigations, and police involvement, and doctors, schools, everything, which is really, really stressful but it was actually very helpful. I am grateful that UK has that process in place. It’s horrendous. It’s tedious. You’re always in a fear that you’re doing something wrong and your children might be taken away and all that, but then you realise, ‘Well, just do it right.’ They tell you all the right things to do. Just follow that and you can escape.
What I really wish they’d done is that they did this training – because my ex-partner had to go to a course for perpetrators of domestic violence – and they give you a very simple diagram to explain what is and what isn’t domestic violence. They should teach that at school because some people really don’t know if being shouted at is okay or not; maybe they were shouted at all their life. So, yeah, that was my story of an escape.
Clare Muscutt – host:
Yeah, and I think you raised a couple of important points there, like what are we teaching the younger generation about things like consent and domestic situations?
But I really worry about how much the onus is on the woman to protect herself rather than on the man not to perpetrate crimes against women. So, for example, we get taught, ‘Don’t go out late. Don’t wear revealing clothes just in case you tempt a man to do something,’ but that to me isn’t how it should be. We should be teaching our young men about respecting women and caring for them, as well, I think. Because I don’t remember any education at school as I’m old now. But I’d be intrigued to know from your kids’ perspective, do you know if they get any kind of education about that kind of thing now?
Olga Potaptseva:
I don’t think they do.
Clare Muscutt – host:
Yeah.
Olga Potaptseva:
And also, I find it very hypocritical the way they teach things at school, like the modern school system that my daughter is in at the British school here in Georgia, for example, but it follows the British curriculum, so it’s safe to assume it’s…
Clare Muscutt – host:
The same.
Olga Potaptseva:
… a standard thing. They teach them how to be proactive, how to resolve problems as a team, how to put forward your suggestions and all that. But when it came to managing the pandemic, they did exactly that. They went up to the teachers and said, ‘Look, you are not very good with technology. We can teach you. Please give us a schedule that you actually follow. Please do these things.’ They compiled a list with really helpful suggestions. And then the school did quite the opposite: they were like, ‘We thought you were good students, but now that teacher’s really upset.’
Clare Muscutt – host:
Oh, wow.
Olga Potaptseva:
And that’s not the way to go. I think that undermines the trust the children have in the school system. And should they be taught about domestic violence issues or relationships they probably wouldn’t be as perceptive.
Clare Muscutt – host:
Yeah. I think having now spoken out about this, I’ve always had an ambition to try to get in at the stage that I was at – so, final year of high school – to be able to share some of these stories and help maybe young women that are going to experience that kind of violence or abuse to see it.
I’m just so glad we’ve had this conversation today because I think it’s going to be a kick-start for me to talk more about that experience.
Olga Potaptseva:
Yeah, me too.
Clare Muscutt – host:
Just to finish off, I guess, maybe it’s a good time to just share our pieces of advice. If any women are experiencing similar situations, what should they be looking out for, or what should they be doing?
Olga Potaptseva:
Well, I thought about it and I think there are five things that I’d like to bring across. The first one is never take the blame. You are not the one to blame. And things like, ‘Oh, I’m so sorry to hear that. I would have never allowed this to happen to me,’ this is blame. You don’t know. You’ve never been in that situation. You don’t have the right to say that. So, in the kindest possible way, just don’t think that that person is better than you. You have nothing to be blamed for, except for maybe being a little bit too weak but…
Clare Muscutt – host:
Probably not ‘weak’, maybe just naïve if you don’t see it coming.
Olga Potaptseva:
Naïve, yeah. Or not so strong in your personal beliefs and your personal values, but that’s not something to be blamed for. The second piece of advice is accept help, wherever that comes from – it may not come from your closest friends or family; it may be your random colleague; it may be myself; maybe Clare; maybe social services – but don’t be afraid to ask for help. The third one is accept that domestic violence happens in all walks of life. You’re not the one to be ashamed. It’s always the perpetrator’s fault. And no matter what your income, your social status, your country, it happens. The fourth one: if you think something’s not normal, it’s not normal. Don’t doubt yourself. Raise your bar. Know that you are worth a lot more. You’re worth what you’re worth. If you feel it’s not right, it’s not right. Have a read on what’s considered domestic violence; that might be reassuring. And the fifth one: do a very simple exercise and say, ‘If I could choose, what life would I have for myself and my children?’ And just choose that. Remove all the coulds and woulds and shoulds, and just say to yourself, ‘I choose for me and my children to safe, happy, and loved.’
So, that is my message to the world, and perhaps you would have something to add.
Clare Muscutt – host:
Yeah, I just was thinking about some of the campaigns that are around at the moment, like if you’re on a Zoom call, there’s a hand gesture that you can show whoever you’re speaking to, to flag that you’re experiencing domestic violence. We can’t go out in the UK at the moment, but I’ve seen a lot of adverts on the back of bar toilet doors, there’s a word you can say to a bar person who will then help you or call the police or do something to support you. I’ll make sure that I add this to the video as some links at the bottom of the screen because I can’t for the life of me remember exactly what they’re called.
But yeah, I think, as you say, if something doesn’t feel right – despite however many times the other person tells you it’s your fault or it’s okay for them to treat you like that – if you have that feeling that it’s not right, the first thing to do is to somehow, somehow reach out and tell somebody, and get the help that you need to be able to move on.
But as Olga said at the start of this part of the conversation, you probably look at us as these strong, confident, independent women that kick ass left, right, and centre in CX, but we’ve been through it, too. And I’m sure many other women have out there. It takes a long time to get over it, but we’re living proof that it’s possible. So, again, if anyone out there needs someone to talk to, just shoot me a message, or shoot Olga a message, and we’d love to be there for you.
Olga Potaptseva:
Absolutely.
Clare Muscutt – host:
Oh, gosh!
Olga Potaptseva:
It’s been hard. It’s been emotional.
Clare Muscutt – host:
Honestly, my stomach now. I feel freezing cold. I’m actually hugging myself because there’s still so much trauma there for me.
Olga Potaptseva:
My heart is racing, and my palms are all wet.
Clare Muscutt – host:
Yeah, mine too. Mine too.
Olga Potaptseva:
You know, I’m used to speaking to thousands of people on all sorts of CX subjects, and that never happens to me, but this is too deep and too traumatic.
Clare Muscutt – host:
Yeah, the pain is still there. But I’m just so grateful that you came on the show today, and that you were brave enough to help me brave enough to talk about it too. So, just thank you so much. I feel like a big weight…
Olga Potaptseva:
Well, thank you. Thank you.
Clare Muscutt – host:
I’m going to go and have a little cry now, but that’s okay, too. So, thanks to everyone for listening. Thanks, Olga for being here. And we’ll see you all next week. Bye, Olga.
Olga Potaptseva:
Thank you. Bye bye!
For more information on ending violence against women visit: the UN Website.