Tune in as we share real-talk conversations between women working in CX and those influencing the CX agenda from the periphery too.
Clare Muscutt talks with Stine Ringvig Marsal about squiggly careers and fixing a broken CX industry.
“In short, the focus always has to be on the organisational goals and then you tailor your CX effort accordingly. And if you think that you have to tear the entire organisation apart – and that’s a very costly thing – then maybe you shouldn't do CX in that way.”