Stay up to date with the latest customer experience thought leadership from our members
‘Layer by Layer: The Secret Recipe Behind The Cake Bake Shop’s CX Success,’ by Stephanie Linville
WiCX member and customer experience expert Stephanie Linville takes us behind the scenes of Gwendolyn Rogers' journey, showing how she turned her dream into a brand known for its attention to detail and memorable experiences.
Standing Strong: The Fight for Diversity, Equity, and Inclusion in Times of Setback
In recent years, the progress toward creating diverse, equitable, and inclusive spaces has faced significant setbacks, with policies and cultural narratives being reshaped by an increasingly polarised political landscape.
Under the latest Trump administration’s influence, diversity, equity and inclusion is now under threat. From scaling back diversity and inclusion programs in federal agencies to executive orders erasing the identities of trans and non-binary people and policies aimed at limiting workplace DEI training, this era is becoming a stark reminder of how quickly hard-earned progress can be challenged. For women and marginalised groups, this isn’t just policy—it’s personal.
WiCX Predicts: The CX Trends Shaping 2025
Every year, the Women in CX community comes together to gaze into the crystal ball of customer experience—minus the robes and wands—to share insights and predictions for the year ahead…
Alright, we know we’re not magic and don’t have all the answers (if only!), but with the collective wisdom of our brilliant members, we’re pretty good at spotting what’s next.
Key Takeaways | From Silos to Synergy: Building a Unified Customer Journey Framework with Marion Boberg
Marion Boberg’s recent masterclass, exclusive to our members, uncovered the secrets to building a unified customer journey framework. This article explores the key takeaways from her session, from understanding a customer journey framework to leveraging it as a strategic tool for collaboration and improvement.
‘Celebrating WiCX UnConference: Empowering Women, Transforming CX,’ by Serena Riley
In her reflection on the first-ever Women in CX UnConference in America, WiCX founding member Serena Riley shares just how powerful it was to connect face-to-face with the community. She dives into the impact of sharing real experiences, the open conversations that sparked fresh ideas for making CX a game-changer, and all the fun, friendships, and unforgettable moments that made the event so special.
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