‘How Women in CX Rewrote the Event Playbook’ by Alyona Medelyan

In this reflection, Inner Circle member and UnConference attendee Alyona Medelyan, CEO and Founder at Thematic, shares her personal take on what made the UnConference so powerful. She explores what it felt like to sit shoulder-to-shoulder with other women in CX, the collective grappling with organisational silos and AI-driven change, and why trust, collaboration, and human connection ultimately matter more than any tool or framework.

Through her lens, Alyona offers a thoughtful reminder that real progress in CX is shaped as much by relationships and community as it is by strategy – and that sometimes, the most meaningful insights emerge when we create space to simply be together.