Join us for an exclusive webinar with Clare Muscutt, where you'll learn why the future of customer experience won't be defined by the technology organisations deploy, but by the outcomes they intentionally choose to create.

As AI becomes embedded into the systems, processes and decisions that shape everyday experiences, organisations face a fundamental question: 

What outcomes are we actually designing for?

For years, customer experience has focused on improving journeys, reducing effort and increasing satisfaction. But in an increasingly AI-enabled world, leaders are no longer just designing experiences—they are designing the decisions that shape them.

Drawing on two decades leading customer experience and transformation, alongside deeply personal stories of technology succeeding and failing when it mattered most, Clare explores why organisations must think beyond automation and efficiency, and examine the responsibility that comes with designing AI-enabled organisations and the consequences of the decisions we encode into systems.

As agentic AI and machine customers become reality, this keynote offers a practical and thought-provoking framework for building trust, creating better business outcomes, and ensuring technology serves humanity—not the other way around.

You will:

• Gain a new perspective on customer experience as the outcome of organisational decisions

• Learn a practical framework for designing AI-enabled experiences around human outcomes

• Develop a deeper understanding of how leadership decisions shape trust, loyalty and commercial success

• Get insight into the implications of agentic AI and machine customers for customer experience strategy

• Leave inspired to lead responsible, human-centred transformation in the age of AI

Available exclusively to Women in CX Inner Circle members.

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