Join us for a premium masterclass with Valerie Peck as we delve into utilising data to drive revenue.
Many of us fail to fully utilise customer intelligence to impact our company's ability to acquire, retain, and expand its prospect and customer base. A lot of CX professionals also focus heavily on VOC surveys and lagging indicators like NPS scores in their roles. This session aims to open your eyes to the vast amount of unleveraged data collected across the prospect and customer lifetime.
This data includes historical trends, predictive models, and prescriptive insights that could immediately inform strategy and execution. By actively supporting departments in real and tangible ways, you can raise your profile, improve your team's success and value, and provide important benchmarks for the entire organisation.
Additionally, helping your company identify new technology and AI-driven solutions allows you to inform and lead across different areas, from contact centres to CRM solutions, broadening your relevance and visibility.
Too often, CX professionals overlook the goldmine of data at their fingertips! Focused solely on feedback surveys and NPS scores, they miss opportunities to be valued collaborators and trusted advisors. Harnessing customer intelligence effectively is the key to unlocking their full potential.
You will learn:
How to use historical, predictive and prescriptive data to impact customer acquisition, retention and growth
Some AI tools are already helping address the ‘heavy lifting’ of this type of analysis.
Ideas and discussion from your peers of challenges and opportunities
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