Katie Stabler is a globally recognised CX thought leader, best-selling author, and the powerhouse behind CULTIVATE Customer Experience by Design—a consultancy founded on the belief that how you make people feel is the key to business success.

With over a decade of cross-sector experience spanning global finance, non-profits, and local services, Katie has dedicated her career to creating more human-centred, emotionally intelligent customer experiences. She blends behavioural psychology with business strategy to help clients shift from transactional to transformational, delivering measurable improvements in satisfaction, retention, and team performance.

Her entrepreneurial journey hasn’t been without challenge. When a long-standing contract ended unexpectedly, Katie didn’t falter — she rebuilt with agility, landed new partnerships, and expanded her offer. She learned to code, created video-led CX training platforms, and continued to deliver bespoke strategies that helped businesses retain customers, upskill teams, and embed CX thinking from the ground up.

Judges were struck by Katie’s resilience and authenticity, as well as the clear impact of her work. One shared:

“Katie’s story is one of strength, insight and adaptability. She’s not only delivering value — she’s inspiring the next generation of CX leaders.”

Another added:

“Her honesty about the personal and professional challenges she’s overcome makes her even more deserving of this award. She’s proof that you can lead with both heart and impact.”

Her client testimonials are glowing, and her innovative CXTV content has become a staple for organisations looking to sustain momentum beyond the workshop. As host of the CX Awards and co-author of top-selling books, Katie’s influence spans industries and continents.

Katie proves that solopreneurship doesn’t mean standing alone; it means standing strong, staying true to your values, and creating impact on your own terms. And with CULTIVATE, she’s doing exactly that.