The Inclusion Award
In recognition of the women who champion intersectional diversity, equity, and inclusion. These women have thought beyond the boundaries of their own identity and advocated for the rights of those who are marginalised. They inspire others through activism, going beyond lip service to take action and create a better world.
Winner!
Stine Marsal
CEO & Founder, Experience Management Consult & InklusioNordic
A sociologist and inclusion strategist, Stine Marsal has spent the last five years transforming the way organisations think about diversity, equity, and inclusion through the lens of customer and employee experience. Her journey began in 2019, when she developed Disability Awareness training for Copenhagen Airport, which led to the launch of the globally recognised Hidden Disabilities Sunflower initiative in January 2020.
As Nordic Regional Director of the Hidden Disabilities Sunflower from 2020 to 2023, Stine oversaw its rollout across more than 500 companies, training staff to recognise and respond to the needs of people with invisible disabilities. Her work helped drive widespread awareness and behavioural change in organisations spanning airports, retail, transport, and culture across the Nordic region.
Stine has since channelled this momentum into launching InklusioNordic—a community-powered platform co-created with Nordic NGOs. It offers free, high-quality video training centred on the lived experiences of LGBTQ+ people, neurodivergent individuals, and people from minority ethnic backgrounds. The platform equips companies with practical tools to remove hidden barriers and improve experiences for all.
Judge’s comment:
“What I love about this submission is the link to positive business outcomes for companies that learn about people with hidden disabilities. This is a very clever way to engage others – to show them how it will benefit them rather than simply demonstrating why embracing DEI is the right thing to do for society.”
Judge’s comment:
“Amazing journey and story of how Stine has committed to this cause – in multiple directions, engagements and influencing events.”
Through her work with major organisations such as LEGO House, Copenhagen Airport, and The Royal Danish Theatre, Stine has built inclusive training formats designed to create real behavioural change. Her video content blends first-person testimony with practical guidance, making complex inclusion issues understandable and actionable.
What sets Stine apart is her unique ability to combine strategic insight with lived experience. As a neurodivergent member of the LGBTQ+ community, she designs solutions that are both empathetic and effective, empowering others to speak for themselves and organisations to listen and act. In a world where inclusion is too often theoretical, Stine Marsal is leading the way in making it real, accessible, and transformative.
Highly Commended!
Lara Husselbee
Head of Learning Experience and Research, Macquarie Group
With over 15 years of experience across sectors including financial services, health, tech, government, hospitality, and not-for-profit, Lara Husselbee has consistently championed inclusive and human-centred design. Her work integrates CX, L&D, and DEI principles to uplift both customer and employee experiences across Australia and around the globe.
Lara’s leadership has had a major impact through roles such as President of Wear It Purple, where she supported LGBTQIA+ youth through national campaigns, educational resources, and grant programs. At Macquarie Group, she has embedded inclusive design into learning tools and mentoring initiatives that support equity at every level. Her advocacy extends through speaking engagements, mentoring, and consulting with not-for-profits to ensure marginalised voices are heard and empowered.
Judge’s comment:
“I was blown away by this submission and its global impact! It was beautifully written and full of tangible evidence of the impact Lara has and is having on others.”
Judge’s comment:
“Lara’s advocacy and allyship for a wide range of underrepresented groups is evident, and the breadth of her work reflects a deep, authentic commitment to DEI.”
Lara’s submission demonstrated clearly how inclusive leadership can be embedded in every part of the CX ecosystem. Her thoughtful, practical, and purpose-led approach continues to make a meaningful difference across industries and communities.
Ready to unleash your power and lead the movement for human-centred business?
Become a member of the Women in CX Inner Circle.