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What to Expect at WiCX UnConference 2025
If you’ve never been to an UnConference before, you might be wondering: What actually happens? What makes it different? And why is everyone calling this the most powerful event in CX right now?
Here’s your inside look at what to expect from WiCX UnConference 2025—before, during, and after the event.
Women in CX Announce Groundbreaking 2025 UnConference Theme: Moving Beyond
Women in CX (WiCX), the trailblazing global community for women working in customer experience and technology, has today announced the official theme for its 2025 UnConference: “Moving Beyond.”
In a landscape where AI and automation are transforming customer experience at unprecedented speed, the “Moving Beyond” theme reflects a powerful call to action: to rethink legacy models, reject outdated frameworks, and co-create a more human, inclusive, and future-facing CX discipline.
The Experience Paradox: Why Better Satisfaction Scores Don't Always Mean Growth
Customer satisfaction scores are rising across industries, yet market share continues to shift dramatically between competitors. Banking NPS scores have climbed steadily for five years, but challenger brands keep attracting customers at unprecedented rates. Retailers boast record satisfaction levels while watching revenue decline.
This paradox suggests we're measuring the wrong thing. What if the relentless pursuit of satisfaction scores is actually blinding companies to what creates sustainable growth, and how can shifting focus to measure experience strategically drive growth?
Member Spotlight: Tammy Benevento (Pinkerton)
From the fast-paced automotive industry in South Africa to leading CX Journey Management & strategy across Europe, Tammy Benevento (Pinkerton) has built a career grounded in resilience, collaboration, and a deep passion for CX. She has navigated complex corporate structures, challenged gender stereotypes, and embraced international opportunities – all while staying true to her values.
In this inspiring conversation, she shares her journey, the challenges she’s overcome, and why women rising together is the future of inclusive leadership.
Beyond NPS: Reimagining Customer Connection in the Age of AI
Have you ever felt that awkward disconnect after yet another customer satisfaction survey ends up in your inbox, asking the same predictable questions, rarely reflecting the nuance of your real experience?
Many of us know this feeling – both as customers and as passionate professionals dedicated to building genuinely meaningful connections. What if we could break free from stale feedback loops and redefine the way we listen, understand, and respond to customers?
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