WICX EMEA UNCONFERENCE 2026
Dallas
20th - 22nd | October 2026
Collaborative
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Authentic
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Courageous
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Inclusive
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Audacious
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Collaborative ● Authentic ● Courageous ● Inclusive ● Audacious ●
This Fall, Step Away From The Noise.
For two days in Dallas, a carefully curated group of women leading customer experience, technology, transformation and AI will come together to explore the decisions shaping the future of our industry.
AI is accelerating. Organisations are transforming faster than ever before. New technologies, operating models and ways of working are creating opportunities and challenges unlike anything many of us have faced before.
Yet many of the women leading this change have little opportunity to step back from day-to-day delivery, think strategically and learn alongside peers facing similar challenges.
WiCX EMEA UnConference Dallas creates that space.
A space to think more deeply.
To challenge assumptions.
To explore new perspectives.
To share experiences openly.
And to connect with women who understand the realities of leading change inside organisations.
Over two days, attendees will participate in facilitated discussions, collaborative problem-solving and collective intelligence in action, tackling some of the most important questions facing customer experience, technology and transformation leaders today.
You'll leave with fresh ideas, meaningful relationships and renewed confidence in the decisions ahead.
Why Dallas?
Dallas sits at the heart of one of the largest enterprise and customer operations ecosystems in the United States.
Home to major technology, telecoms, financial services, healthcare and customer service organisations, the region reflects the operational realities many CX leaders are navigating every day — balancing transformation, AI adoption, scale, governance and customer trust across complex organisations. But Dallas also offers something incredibly important for a community-driven event experience: accessibility.
As one of the most connected travel hubs in North America, Dallas makes it significantly easier for women across the US and internationally to participate without the friction, cost and exhaustion often associated with large industry events. That matters to WiCX.
The Agenda
Day One
Beyond Understanding
The experience begins with good food, grounding energy and a room full of women ready to think differently.
After registration and brunch, we ease into the UnConference with opening remarks, followed by breathwork and meditation.
Then the conversation begins.
Our first conversation explores one of the biggest frustrations facing customer experience leaders today:
Why do organisations know so much about their customers, yet still struggle to turn insight into meaningful action?
Together, attendees explore the growing gap between listening and execution, examining how organisations can better connect customer understanding with decision-making, accountability and change.
Through expert panel discussion, Open Space exploration in breakouts and collective playback, the room examines:
Why valuable insight often fails to drive action
Where accountability breaks down
How organisations operationalise customer understanding
And what needs to change to close the gap between insight and execution
Following an afternoon of reflection, networking and collective playback, the conversation turns towards a challenge many organisations are now wrestling with:
How do we deliver connected experiences when ownership, technology and decision-making are increasingly fragmented?
As customer journeys become more complex and organisations become more interconnected, traditional approaches to journey management are no longer enough.
Together, attendees explore how organisations are evolving beyond journey maps and touchpoints towards more adaptive models of orchestration, systems thinking and organisational alignment.
Through expert discussion, Open Space exploration and collective playback, the room examines:
Why disconnected ownership creates disconnected experiences
Where journey management approaches are reaching their limits
How organisations create alignment across teams, channels and functions
And what it takes to deliver more connected, adaptive and human-centred experiences in increasingly complex environments.
Part Two
Beyond Journey Management
As the final reflections are shared and the day's conversations come to a close, attendees leave with new perspectives, new questions and a deeper understanding of the challenges facing the industry.
Then, as the sun begins to set, the conversation continues beyond the venue and onto our evening entertainment.
Day Two
Beyond Automation
Day Two begins with breakfast, movement and a renewed sense of connection across the room.
The conversation then turns towards Beyond Automation: What Happens When AI Starts Making Decisions?
Together, attendees explore the emerging reality of agentic AI and increasingly autonomous customer ecosystems, including what responsible leadership, governance and human oversight look like as organisations begin delegating more decision-making, coordination and action to AI systems.
Through expert discussion, Open Space exploration and collective playback, the room examines:
What should never be handed fully to AI
What responsible AI autonomy looks like in practice
And what organisations need to build before autonomy scales
By the final reflection and closing celebration, the experience becomes more than a series of sessions. It becomes a shared blueprint for what responsible action could look like next.
As the final Open Space conversations come to a close, the pace begins to slow.
Before attendees head back into the noise of everyday life, we create space for something many industry events never allow time for:
Reflection.
After two days of discussion, debate and collective exploration, attendees are invited to step back and consider:
What challenged my thinking?
What gave me hope?
What am I taking back into my organisation?
What responsible action am I committing to next?
Because insight only creates value when something changes afterwards.
Only then do we come back together as a community to close the experience.
The final reflections bring together the themes, tensions and opportunities surfaced throughout the UnConference, transforming hundreds of individual conversations into a collective understanding of what comes next.
And then it's time to celebrate.
Part Two
Collective Reflection & Celebration
We close the UnConference with a summer party alongside the women who helped shape the conversation.
A final opportunity to connect, laugh, exchange details and celebrate everything we've created together before heading home inspired, energised and ready to act.
Collaborative
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Authentic
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Courageous
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Inclusive
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Audacious
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Collaborative ● Authentic ● Courageous ● Inclusive ● Audacious ●
What Will You Leave With?
Every attendee's experience will be different, but our goal is simple: to ensure you leave with far more than notes and inspiration.
You'll leave with:
✓ Fresh perspectives on the challenges facing your organisation
✓ Practical ideas and approaches you can apply immediately
✓ Stronger relationships with peers across industries
✓ Greater confidence in the decisions ahead
✓ Access to a trusted network of women navigating similar challenges
✓ A new playbook for accelerating responsible action
Meet Our Dallas Speakers & Facilitators
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Shameem Smillie
Amazon Web Services (AWS), AI & CX Transformation Leader
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Sandrea Morgan
Adanola, Head of Customer Support and Ex-Director of Consumer Care, Estelauder
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Lily McNally
Lloyds Banking Group, Experience Design Leader
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Lorena Lovric
Aterian, Director of Customer Experience and Ecommerce
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Olga Potaptseva
European Customer Consultancy (ECC), CX Orchestration Expert and Ex-Domestic and General
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Louise Williams
Lloyds Banking Group, Customer Lifecycle Management Lead
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Alex Robson
CallMiner, Senior Director of Marketing
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Chloe Rice
WPP, Ex-Director, Global Customer Experience, Shutterstock
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Kathryn Robinson
Coventry Building Society, Head of Everyday Banking
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Clare Muscutt
Women in CX, Founder & CEO
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Freya Finnerty
Enfuse Group, Agile Capability Lead
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Leonora Gouveia
SAS, Sr Business Solutions Manager
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Natalia Cerezo Martin
Empower & Lead Collective, Founder
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Victoria Richardson
Women in CX, Community Support Executive
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Meg Coates
Women in CX, Head of Marketing and Operations
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Tena Curic
ujet.cx, Senior Customer Sucess Manager
Collaborative
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Authentic
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Courageous
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Inclusive
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Audacious
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Collaborative ● Authentic ● Courageous ● Inclusive ● Audacious ●
A Practitioner-Led Experience
The majority of attendees work across:
Customer Experience | Employee Experience | AI & Innovation | Transformation | Product & Design | Operations | Digital & Technology | Insights & Research
Attendees range from emerging leaders to senior decision-makers working inside some of the world’s most recognised brands.
The common thread is not job title. It is active involvement in shaping the future of experience leadership.
What your 2-day ticket includes:
🎤 Inspiring expert-led panel discussions exploring AI, orchestration, customer insight and the future of human-centred leadership
🤝 Collaborative Open Space breakouts combining collective human intelligence with AI-enabled synthesis to help groups tackle pressing issues, share success and failure stories, and offer actionable insights
🏙 Space to connect with like-minded peers, build meaningful relationships and access mentorship opportunities to support your CX career growth
🌱 Two days fuelled by delicious, nutritious, sustainable, organic catering
🦋 Reflection activities, celebration moments and immersive wellness experiences are intentionally woven throughout to leave you feeling energised, inspired and deeply connected
✨ A private evening experience with sunset views, music, incredible food and the kind of relaxed conversations that rarely happen inside traditional conference venues
PLUS! Free professional headshots, exclusive WiCX UnConference goodie bagsand delicious, healthy drinks and snacks to keep you refuelled and re-energised across the two days! 🙌
How can I get my employer to cover the cost?
If you need to request budget to attend, we have built a handy business case template to help you.
Is This For You?
This experience is designed for women who are:
✓ Leading customer experience, technology, transformation, Insight, Product, Design or AI initiatives
✓ Responsible for influencing organisational decisions
✓ Looking for fresh perspectives on complex challenges
✓ Open to sharing experiences and learning from others
✓ Seeking meaningful connections with peers facing similar challenges
✓ Committed to shaping a more human, inclusive and responsible future
If that sounds like you, we'd love to welcome you to London.
Central London
Designed For Ease
The format is intentionally designed to allow attendees to experience the full event with just one overnight stay where possible.
Click on the map below to see hotels, prices, train stations and the venue location.
Monday 13 July → Tuesday 14 July 2026
Day One: 10:00am → Late
Day Two: 09:00am → 3:00pm
UnConference London FAQ’s
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Members can access tickets by logging into the WiCX platform here or emailing our community team at support@womenincx.community
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Yes, non-members can attend WiCX UnConference.
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Due to the nature of the event, men are unable to attend at this time.
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Yes! We welcome anyone who's voice is under-represented in the CX industry.
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You do not have to live in EMEA to attend.
WiCX UnConference is our annual global gathering, so all nationalities are welcome.
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Absolutely! You can download our employer letter here.
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Here's a rundown of the best options nearby, for different budgets and styles:
Sea Containers London ⭐ 4.5 — the closest hotel to the venue; right on the South Bank with Thames views, nautical-inspired design, a sky bar, and a highly praised restaurant. Consistently excellent reviews for staff and atmosphere. The premium choice for attendees who want to treat themselves.
Stylish boutique hotel. Trendy rooftop bar, great South Bank location. ~5 min walk.
Hampton by Hilton London Waterloo ⭐ 4.3
Reliable mid-range option. Includes breakfast, very close to Waterloo Station. ~12 min walk.
Premier Inn London County Hall ⭐ 4.3
Iconic location next to the London Eye. Spacious rooms, great value. ~15 min walk.
Premier Inn London Waterloo (Westminster Bridge) ⭐ 4.1
Budget-friendly, 5 min from Waterloo Station. Some rooms have Big Ben views. ~15 min walk.
Point A Hotel London, Waterloo ⭐ 3.8
Very compact rooms but good value and well-located for budget-conscious attendees. ~14 min walk.
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✈️ Airports
Heathrow (LHR) — Most international flights (~60–70 min total) Take the Piccadilly line to Green Park or Waterloo, or the Elizabeth line to London Bridge and connect from there. Many flight options but allow extra time for the journey.
Gatwick (LGW) — Best option (~55 min total) Take the Gatwick Express to London Bridge (~30 min), then a short train hop to Waterloo East, which is a 10-minute walk from the venue. Very straightforward.
London City (LCY) — Most central (~40 min total) Take the DLR to Bank station, then the Waterloo & City line direct to Waterloo. Compact airport, fast security — great if attendees are flying in from within Europe.
Stansted (STN) — Budget airlines (~75 min total) Stansted Express to Liverpool Street (~50 min), then the Central or Waterloo & City line to Waterloo. Good value fares but the furthest away.
Luton (LTN) — Budget airlines (~65 min total) Train to Luton Airport Parkway, then Thameslink to St Pancras (~25 min), then tube to Waterloo. Note: there's a shuttle bus between the terminal and the Parkway station.
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Waterloo (~10 min walk) — the main hub. Served by National Rail (South Western Railway), plus the Jubilee, Northern, Bakerloo, and Waterloo & City Underground lines.
Waterloo East (~8 min walk) — connected to Waterloo by a covered walkway. Useful for anyone coming from South East London or Kent via Southeastern trains.
Collaborative
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Authentic
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Courageous
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Inclusive
●
Audacious
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Collaborative ● Authentic ● Courageous ● Inclusive ● Audacious ●
💌 Got Questions?
Need help or have a question about attending?
Reach out to us at events@womenincx.community