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Masterclass | Connecting the Dots with XM: How to Build, Measure and Impact ROI, with Diane Magers
Experience Management (XM) has become a strategic priority as organisations realise its power to improve customer satisfaction, employee engagement, and long-term loyalty. XM leaders are tasked with not only improving experiences but also proving the business value of doing so.
This session provides participants with a practical framework and set of tools to connect XM efforts to strategic value. Attendees will learn how to define, design, and articulate the value they are creating—and will create—for their organisation. Through hands-on exercises and case-based examples, they will practice translating experience goals into ROI stories and strategies that align with leadership priorities.
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