We've spent years talking about customer journeys, customer insight and customer-centricity. Yet many organisations still struggle to turn what they know about customers into meaningful action.
Data sits in one place. Knowledge sits in another. Teams work in silos. Technology promises transformation, but customers still experience friction.
The challenge is no longer collecting information. The challenge is to orchestrate insight, technology, operations, and people to create meaningful outcomes.
In this live episode, Clare Muscutt sits down with Lorena Lovric, Director of Customer Experience at Aterian, to explore what responsible customer experience transformation looks like in practice.
Lorena's career began on the contact centre frontline, and that grounding has shaped everything since. Now leading CX strategy, systems and operations across Aterian's global ecommerce portfolio, she remains firmly agent-centric, championing technology that supports people rather than sidelining them.
Join this session to learn:
How to accelerate AI-powered innovation without losing the human experiences that matter most
What AI adoption really looks like beyond the hype
How to intentionally design experiences that connect technology, people and operations
The leadership decisions needed to drive responsible action in an increasingly AI-enabled world
Come along as Clare and Lorena explore how organisations can connect AI, data, customer insight and employee experience to create better outcomes for customers, employees and the business, and how to accelerate innovation without losing sight of the human experiences that matter most.
Available exclusively to Women in CX Inner Circle members.
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