With the creation of a new, in-house CX team came a whole host of new challenges, and it quickly became apparent that an aligned approach to proposition design was needed…

Sharing an insight into Waitrose’s current approach to proposition design, new ideas, and industry best practices, as well as an emphasis on the importance of continuous improvement, join Katie Costello, CX Management and Planning Lead at Waitrose, for her case study, ‘A Customer Experience-Led Approach to Proposition Design’. 🎨

During this 60-minute session exclusively for WiCX members, Katie will share:

📝 The ‘stage gate’ process followed by Waitrose to identify customer-led solutions

🤔 Key questions they seek to answer as they navigate the process above

✅ The advantages of a test-and-learn approach

🤝 How Waitrose enable ‘matrix working’ with stakeholders

As well as sharing an insight into how the CX team at Waitrose collaborate to ensure solutions are customer-experience-led, she’ll identify frequently encountered challenges and disclose her top tips too!

Available exclusively to Women in CX community members.