Tune in as we share real-talk conversations between women working in CX and those influencing the CX agenda from the periphery too.
Clare Muscutt talks with Charlotte Kennett about leveraging the alignment between Marketing & Customer Experience in B2B.
“Don’t be scared to think differently and fight for what you believe in. We’re not going to be able to make change where it needs to happen if we’re just following the status quo.”
Clare Muscutt talks with Natasha den Dekker about UX research & becoming the role model she never had.
“I'm a woman of colour and I think I have operated in predominantly white spaces my entire life. And as a first-generation person that was born in England, it means that there are a lot of cultural touchpoints that I don't have, and that impacted me growing up. And it's meant that I don't ever really feel like I fit in anywhere.”
Clare Muscutt talks with DeAnna Avis about Pivoting from CX to diversity and inclusion.
“There’s something fundamental we’re missing here. If Customer Experience is all about people, how are we missing this aspect of looking at whom we’re actually serving?”
Clare Muscutt talks with Fiona Blades about the holistic view of CX, brand and marketing metrics.
“If we capture experiences, we’re able to understand which ones you want more of, less of, which are working well for customers, and which aren’t, and then tailor brand investments from this.”
Clare Muscutt talks with Kristin Haynes about human capabilities and the future of Employee Experience.
“We’re seeing a change in what the future of work is going to look like. We’re seeing a shift towards “What are the innate human capabilities that are going to make us effective employees, solopreneurs, and founders?’”