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‘Could CX frameworks be killing innovation?,’ with Maria McCann

‘Could CX frameworks be killing innovation?,’ with Maria McCann

With fewer barriers today, why aren’t we making the inroads that we should be? That’s the question raised by Maria McCann, Co-Founder of Neos Wave, in episode #705.

Citing the stagnant transformation failure rate, a lack of reduction in cost to serve, and declining customer satisfaction, Maria explains why she believes that industrial-sized CX frameworks are to blame.

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