Awesome Women to Follow in CX 2025

Throughout March, Women’s History Month, we’re celebrating some of the incredible women shaping customer experience and technology, where women remain underrepresented, particularly in leadership roles.

This year, our Women’s History Month focus is on empowerment. Not just in the sense of personal growth, but in the collective effort to break down systemic barriers, challenge bias, and create opportunities for women to lead, innovate, and thrive.

The reality is, progress isn’t guaranteed. Recently, we’ve seen diversity, equity and inclusion programs scaled back, corporate diversity roles eliminated, and political narratives shifting against inclusion. When companies retreat from diversity, equity and inclusion, it’s not just employees who feel the impact; it affects the way businesses serve their customers, design experiences, and build trust with diverse communities.

Yet, in the face of these challenges, women in customer experience and technology continue to drive change. They are leading innovation, advocating for inclusion, and proving—again and again—that diverse teams don’t just perform better, they create better experiences for everyone.

Therefore, we’re amplifying the women who are making an impact.

This is not a ranked or numbered list. Every woman featured here has made an impact in her own way, and each deserves recognition. Our mission is to amplify voices, celebrate achievements, and continue building a more inclusive future together.

So, without further ado, allow us to introduce this year’s 80 Awesome Women to Follow in CX…

G - M

N - Z

Abisola
Fagbiye

Microsoft 365 Productivity Consultant, Information EXP

United Kingdom

  • Abisola Fagbiye transforms how organizations engage with customers. As a CX Strategist and Microsoft 365 Productivity Consultant, she’s scaled CX teams across 10 global locations, delivered workshops to thousands of attendees, and driven results including revenue increases and satisfaction improvements. Her secret? An artist’s eye. Before entering CX, she was a charcoal and pastel artist, which taught her to see beauty in relationships and notice details others miss. A WiCX Rising Star nominee, she holds a Professional Diploma (Distinction) in CX from The CX Academy, Ireland, and mentors young women in tech.

Adrienne
Angelescu

Customer Support Specialist

United Kingdom

  • Experienced CX & CS professional specialised in turning messy processes into reliable systems that protect renewals and make teams more effective. Known for honesty, data discipline, bias for action, and focus on improvements over maintaining the status quo. Curious and always eager to learn more, Adrienne is a keen adopter of automation and AI, while also relying on thoughtful communication, strong ownership and empathy to make customer experience simpler, predictable, and impactful.

Alyona
Medelyan

CEO, Thematic

New Zealand

  • Alyona leads Thematic, where she helps CX and VoC teams act on insights hidden in text feedback at scale. Her focus is practical customer-centricity: translating sentiment and themes into decisions leaders can act on, and measuring the business outcomes that follow. She writes and speaks about modern VoC, CX measurement, as well as her founder journey and leadership lessons.

Amelie
Beerens

Leadership Coach | CX/EX Consultant, Brazen Leaders

Belgium

  • Amélie Beerens is a leadership coach and CX/EX integration consultant with 15 years of experience in business and organisational transformation across 10 industries.

    She helps ambitious leaders build alignment, confidence, and influence while transforming the systems they operate in without burning themselves or their teams.

    Founder of Brazen Leaders Incubator, host of Brazen Leaders – The Podcast, and author of The Leader Attitude, she blends transformation strategy with bold, human-centred leadership.

    No hype.
    No hustle.
    No pretending.
    Just leadership you can stand behind when the pressure is on.

Ania
Rodriguez

CEO and Founder, JourneyTrack

United States

  • Ania Rodriguez is the Founder & CEO of JourneyTrack, a Forrester-recognized leader redefining enterprise journey management. A category-shaping entrepreneur, she built Key Lime Interactive into a top UX research firm and has spent 20+ years advising Fortune 500 executives. Widely respected for transforming insight into competitive advantage, Ania is helping define the future of experience-led enterprises through disciplined governance, AI, and measurable business impact.

Ashley
Couto

VP Professional Services, Passion.io

Canada

  • Ashley Couto is an award-winning senior leader who's worked across CX, sales, marketing, product, operations, and people.

    The VP of Professional Services at Passion.io, Ashley has spent the last decade of her career designing and delivering high quality e-learning experiences for business owners in wellness, real estate, the creator economy, creative industries, and hospitality.

    You can catch her posting new content to help women leaders and founders grow their personal brands every day on LinkedIn.

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