Meet the Winners
Recognising the trailblazers transforming customer and employee experience across the globe.
The Women in CX Awards 2025 set out to shine a light on the remarkable women leading the way in customer and employee experience – and this year’s submissions surpassed all expectations. With entries from across industries, regions, and roles, we were inspired, moved, and energised by the scale, creativity, and heart behind every story shared.
Our judging panel, made up of leading experts from across the CX community, described the calibre of nominations as “exceptional,” “world-class,” and “genuinely inspiring.”
From large-scale digital transformation to grassroots innovation, every finalist demonstrated the power of human-centred leadership to drive meaningful change.
What made this year’s submissions so special wasn’t just the impressive results—though many shared clear, measurable business impact—but the authenticity, vulnerability, and boldness shown by every nominee. We heard stories of women using their platforms to challenge outdated systems, champion diversity, and elevate those around them. Leaders who put empathy at the heart of technology. Solopreneurs building change from the ground up. Tech trailblazers breaking barriers and redefining what’s possible.
Our winners and highly commended honourees represent not only excellence in their fields, but also a new standard for inclusive, values-led leadership in customer experience.
“These awards are about more than recognition—they’re about representation. Seeing women from all walks of life being celebrated for their impact, not just their job titles, is a powerful reminder that leadership in CX is being redefined by women — leading with empathy, innovation and courage. I couldn’t be prouder of our awards programme celebrating the incredible community we’ve built together.”
— Clare Muscutt, Founder and CEO of Women in CX
We’re incredibly proud to present this year’s cohort and we invite you to explore their stories. Each one is proof that when women lead with purpose, innovation, and courage, transformational change happens.
Congratulations to every nominee, finalist, highly commended and winner. Your work is shaping the future of CX, and we see you.
Meet the Winners!
Collaboration
Winner
Rhea Ebanks-Simpson
Highly Commended
Sarah Andrews
Culture
Winner
Susanna Baqué
Highly Commended
Dr. Hui Wu-Curtis
Inclusion
Winner
Stine Marsal
Highly Commended
Lara Husslebee
Innovation
Winner
Shannon Knowlton
Highly Commended
Charlotte Kennett