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The Rainbow Profits: Pride, Performative Allyship, and Women in CX
LGBTQ+, Pride, Diversity, Inclusion Clare Muscutt LGBTQ+, Pride, Diversity, Inclusion Clare Muscutt

The Rainbow Profits: Pride, Performative Allyship, and Women in CX

Diversity and inclusion is a hot topic in CX, but the conversations (in fact, most CX conversations) seem to happen between white, middle-aged, heterosexual, cisgender people.

22 and queer, I work at Women in CX (WiCX), a global online community platform uniting women around the world through an interest in customer experience.

Here we’ve seen women using their voices on a range of topics, instigating discussions, and providing support for one another. This Pride month, WiCX inspired me and my *LGBTQ+ CX sisters to use our voices to speak up about the disingenuous, tokenistic nature of many corporate initiatives around this time of year known as ‘performative allyship’…

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View from across the data lake – Sarah Curran Usher MBE on how retailers can leverage insight to inform CX strategies
Data, E-Commerce, Personalisation, Retail CX Clare Muscutt Data, E-Commerce, Personalisation, Retail CX Clare Muscutt

View from across the data lake – Sarah Curran Usher MBE on how retailers can leverage insight to inform CX strategies

Using data to learn about a customer and market in a meaningful way strikes me as one of the biggest competitive opportunities in retail still available. Consumers don’t just wear brands, they own and live them, and they are telling the world what they want through Facebook, TikTok, Instagram, YouTube, and blog sites… but are brands listening?

The rewards are significant because retailers can then act in near real time based on what they are seeing on particular spending trends so they can make seasonal product drops rather than holding stock for months ahead. They can identify their full price shoppers as opposed to discount-only shoppers, and play to their strengths…

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10 Tips from a CEO: How to be a ‘Successful’ Woman in Business
CX Careers, Female Leadership, Authenticity Clare Muscutt CX Careers, Female Leadership, Authenticity Clare Muscutt

10 Tips from a CEO: How to be a ‘Successful’ Woman in Business

I was thrilled to be asked to appear on the ‘Inspiring Women in CX Podcast’ and wanted to use the opportunity to write this blog to help share some further thoughts and advice for ambitious women at different stages of their career.

When starting out, do something that sparks your interest and passion

I always enjoyed studying both numbers and people. For my A levels, I did Maths and Chemistry (which covered my love of numbers) and German (which…

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A Story of Hope

A Story of Hope

Turning your back on a profession that you thought was yours for life and where you’ve worked your way to the top can be tough. BUT there are always transferable skills, and you may just land in your dream profession (like I have!) by exploring your passions and rediverting/tweaking your skills. You don’t have to start from scratch.

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Cybersecurity and Customer Experience
Cybersecurity, Customer Experience, Community Clare Muscutt Cybersecurity, Customer Experience, Community Clare Muscutt

Cybersecurity and Customer Experience

You’re logging into the computer to start your workday when you see an email subject line that makes your heart drop: “Customer data breach at [your organisation]: Our response.” While the email has a lot of information about new security protocols and technologies, you’re thinking about the implications to the results of the upcoming customer survey you are planning.

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