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The Rainbow Profits: Pride, Performative Allyship, and Women in CX
Diversity and inclusion is a hot topic in CX, but the conversations (in fact, most CX conversations) seem to happen between white, middle-aged, heterosexual, cisgender people.
22 and queer, I work at Women in CX (WiCX), a global online community platform uniting women around the world through an interest in customer experience.
Here we’ve seen women using their voices on a range of topics, instigating discussions, and providing support for one another. This Pride month, WiCX inspired me and my *LGBTQ+ CX sisters to use our voices to speak up about the disingenuous, tokenistic nature of many corporate initiatives around this time of year known as ‘performative allyship’…
A Question of Representation.
“We Must Ask the Tough Questions.
It’s not business as usual in the United States. It hasn’t been since the May 25th police killing of George Floyd, and the resulting days of protests in America — and increasingly, across the world — from people who demand change.
Prior to these events, it had been shockingly easy to think of ourselves as empathetic to all.“
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