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Why I Believe the Future of CX Must Be Responsible by Design
Customer experience is being asked to carry more responsibility than ever — for growth, retention, trust, efficiency, and brand reputation — while the systems around it are becoming more complex, more automated, and harder to influence. People care deeply about doing this work well. They want to create experiences that work — for customers, for employees, and for the business. But too often, they’re trying to do that inside operating models that were never designed to support good experience in the first place.
That’s why, in 2026, we’ve articulated something we’ve been circling for a long time at Women in CX: Responsible CX by Design.
Standing Strong: The Fight for Diversity, Equity, and Inclusion in Times of Setback
In recent years, the progress toward creating diverse, equitable, and inclusive spaces has faced significant setbacks, with policies and cultural narratives being reshaped by an increasingly polarised political landscape.
Under the latest Trump administration’s influence, diversity, equity and inclusion is now under threat. From scaling back diversity and inclusion programs in federal agencies to executive orders erasing the identities of trans and non-binary people and policies aimed at limiting workplace DEI training, this era is becoming a stark reminder of how quickly hard-earned progress can be challenged. For women and marginalised groups, this isn’t just policy—it’s personal.
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