Stay up to date with the latest customer experience thought leadership from our members
Leading With Inclusion: How Inclusive and Accessible CX Unlocks Full Business Potential, with Stine Ringvig Marsal
Stine Ringvig Marsal is Scandinavia’s leading expert on customer experience. With over 18 years of experience, she has fused traditional CX with a focus on accessibility, demonstrating how inclusive design enhances the experience for all customers. She recently delivered an insightful session on the complexities of inclusion and diversity in customer experience. Stine illustrated how businesses can make small changes to increase accessibility, build trust, and ultimately show how better service design leads to revenue growth and customer loyalty.
Keep reading to see our top takeaways from the session!
Celebrating Neurodiversity: A Parent’s Perspective
“And yet, there is something so pure about the honesty, integrity, and deep loyalty I see in autistic people. I especially love the creativity and ingenuity that comes from their ability to perceive and think differently.
I’ve seen first-hand the tremendous capacity to absorb information and learn every last detail of their favourite topics. I love how easily they accept difference in others while remaining true to themselves.
All this and more makes me question why we even call autistic people disabled. Certainly, they are differently abled, but…”
The Rainbow Profits: Pride, Performative Allyship, and Women in CX
Diversity and inclusion is a hot topic in CX, but the conversations (in fact, most CX conversations) seem to happen between white, middle-aged, heterosexual, cisgender people.
22 and queer, I work at Women in CX (WiCX), a global online community platform uniting women around the world through an interest in customer experience.
Here we’ve seen women using their voices on a range of topics, instigating discussions, and providing support for one another. This Pride month, WiCX inspired me and my *LGBTQ+ CX sisters to use our voices to speak up about the disingenuous, tokenistic nature of many corporate initiatives around this time of year known as ‘performative allyship’…
A Question of Representation.
“We Must Ask the Tough Questions.
It’s not business as usual in the United States. It hasn’t been since the May 25th police killing of George Floyd, and the resulting days of protests in America — and increasingly, across the world — from people who demand change.
Prior to these events, it had been shockingly easy to think of ourselves as empathetic to all.“
Join the movement
And unlock more exclusive resources… PLUS! Opportunities to raise your profile as a women in CX & technology.