Stay up to date with the latest customer experience thought leadership from our members
Why “Just Doing AI” Is Becoming a Liability
This collaborative article explores the growing disconnect between rapid AI adoption and the organisational readiness required to deliver meaningful customer and employee experiences. Drawing on perspectives from contributors across the Women in CX community, it examines how poorly designed automation can amplify operational friction, increase employee fatigue and erode customer trust.
From customer operations and service design to governance, automation and employee experience, the discussion unpacks some of the counter-intuitive realities emerging from the current wave of AI adoption – and why the future of customer experience may depend less on how quickly organisations deploy AI, and more on how intentionally they design around it.
Always Human: The True Meaning of Human-Centred Business, with David Wales
In today’s fast-moving world, the connection between organisations and the people they serve is more strained than ever. David Wales, Founder of SharedAim Ltd and a leader in human experience, challenges many outdated beliefs about human behaviour in the workplace. These misconceptions drive a widening gap between organisational goals and fundamental human needs—creating costly and disruptive misalignments.
In his latest session, David shared invaluable insights on closing the "Human Organisation Gap" and how we can redefine business to foster more resilient, human-centred communities. Dive into the key takeaways from his talk and discover how embracing a more human approach in business is the path forward.
The Pivotal Role of Women in Shaping the Future of Customer Experience
At its core, CX is about the human touch. Amid the rising tide of technological advancements and an overwhelming flow of data, it's easy to overlook the human element. However, women – with their innate ability to grasp the nuances of human connection – remind us of the people behind every data point.
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