How to Use Data to Drive Investment Decision-Making

“93% of customer initiatives fail (yes, that many!), with as little as 23% of C-suite respondents claiming that their CX investments brought about ‘tangible benefits’. 

Why is this? And what can we do to demonstrate the impact of our CX initiatives to stakeholders?

Businesses soon become disillusioned when CX-ers fail to explain the results of their initiatives. This is often the result of CX initiatives that aim to do too much and, as a result, take far too long! 

By adopting an increasingly agile approach – combining the science of data with the art of CX – we can avoid stakeholder…”