Join us as we explore what it means to be ‘human’ in an organisational context and why it matters!
In various forms, ‘human’ is well established as part of everyday organisational language, e.g., human resources, dehumanising, rehumanising, and human-centred design. And yet, perhaps because of its familiarity, little thought seems to be given to considering what we mean by ‘human’.
It can feel like there is an assumption that there is a single universal definition of ‘human’ that everyone somehow knows. As the starting point for so many organisational assumptions and actions, failing to address this often leads to inconsistency and false expectations of what people need, value, or how they will behave. For various reasons, it has become a blind spot!
Therefore, it is no surprise that it has significant (but often unrecognised) repercussions on the well-being and performance of people and organisations. This interactive session will encourage you to explore and clarify what "human" means in a work or organisational context and why it matters.
After a brief introduction, you’ll be invited to answer a few short questions to reflect on your views and experiences. We will then discuss three key reasons why organisations should intentionally define "human" for themselves:
Improving customer and employee satisfaction: We will examine whether current organisational practices are flawed, resulting in unmet needs and disruptions, and explore how understanding the human behind the label can address these issues.
Adapting employee and workforce strategy: As technology increasingly encroaches on roles traditionally seen as uniquely human, organisations must reconsider their definitions, boundaries, and risk management in workforce planning.
Marketing and branding: Human-to-human contact and human-centred experiences are crucial for brands to stand out digitally. Without clearly defining what "human" means for your brand, you may fail to meet customer and employee expectations.
As we discuss these topics, you'll gain insights to reflect on in your own context. While there's no single correct answer, the goal is to raise awareness about the importance of dedicating more time and attention to this subject. Hopefully, you'll be inspired and ready to continue this conversation with your colleagues.
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