Tune in as we share real-talk conversations between women working in CX and those influencing the CX agenda from the periphery too.
The Reality of Going Solo in CX: Resilience, Loss & Rebuilding a Career
In this episode, Clare and Katie discuss the emotional and professional realities of building a CX consultancy without the safety net of corporate structure. Katie shares how personal challenges, including a marriage breakdown and significant loss, shaped her approach to leadership, resilience, and customer experience.
The discussion explores why empathy, trust, authentic leadership and human connection remain essential in modern CX strategy – especially as AI and automation continue to reshape the industry. Katie also explains the philosophy behind CXism and why customer experience should be embedded into organisational culture rather than treated as a tactical function.
CX Tech, Personalisation, and Business Impact: Inside Judy Bloch’s Award-Winning Approach
In this special edition of the Inspiring Women in CX podcast, celebrating the 2025 Inspiring Women in CX Awards Winners, Clare Muscutt sits down with Judy Bloch, VP, Industry Executive Advisor and our Women in CX Tech Award Winner.
In this insightful conversation, Judy shares how her background in industrial engineering shaped her structured, results-driven approach to customer experience. From early process improvement work to becoming a global CX advisor, Judy reveals how she connects CX initiatives directly to commercial outcomes – helping organisations prove the value of experience-led transformation.
Innovation in Action: How Shannon Knowlton Built an Award-Winning GenAI VoC Copilot
In this special edition of the Inspiring Women in CX podcast, celebrating the 2025 Inspiring Women in CX Awards Winners, Clare Muscutt sits down with Shannon Knowlton, Voice of the Customer Manager and this year’s Innovation Award winner.
In this uplifting conversation, Shannon reveals the innovation that earned her this year’s award: a bespoke GenAI Copilot agent she built from the ground up to revolutionise VOC workflows, enhance the depth and reliability of customer insights, and strengthen strategic collaboration.
Leading with Empathy: Susanna Baqué on Building Thriving CX Culture
In this special edition of the Inspiring Women in CX podcast, celebrating the 2025 Inspiring Women in CX Awards Winners, Clare Muscutt sits down with Susanna Baqué, Senior Director, Global Customer Experience and our Culture Award winner!
Shaped by a profoundly personal experience, Susanna shares her inspiring journey, revealing how vulnerability and empathy transformed her workplace – and customer experiences.
Inclusive by Design: Creating Better CX Outcomes for Everyone with Stine Marsal
In this special edition of the Inspiring Women in CX podcast, celebrating the 2025 Inspiring Women in CX Awards Winners, Clare Muscutt is joined by Stine Marsal, CEO & Founder of InklusioNordic and Experience Management Consultant, and our Inclusion Award winner!
With unwavering commitment and fierce passion, Stine has devoted her career to breaking down barriers for marginalised people in customer and employee experience. Drawing on her own lived experience and the voices of those too often overlooked, she is a true advocate for designing inclusive journeys that work for everyone.

