Stay up to date with the latest customer experience thought leadership from our members
How to Beat a Bully!
Back in March 2019…
Hold on, was it really that long ago? Well, none of 2020 counts as *actually real* so that’s only a few months back, right?
Anyway, in March 2019 I gave my first ever talk at a wonderful ‘unconference’ called UX Camp Brighton. I wrote a blog post about doing it, here. The essence of my talk was that I felt, most of the time, the work teams did on personas wasn’t useful; because they usually create vastly oversimplified stereotypes that don’t focus the design on real users at all.
How to Avoid Toxic KPI’s
Performance management is without question, an important aspect of any business. ⠀
Key Performance Indicators (KPI's) can be an amazing tool in your performance management toolbox, they (as the name suggests) give you an indication as to how successfully you are performing towards your organisational goals and objectives. They drive your business.⠀
But what if they are driving you in the wrong direction?
Finding your CX Community
he story of how 2 CXers from across the Atlantic found each other, and their CX tribes while sharing their passion for Customer Experience with the world.
Both Hannah Foley, CCXP and Janelle Mansfield, MBA are authors of the bestselling series “Customer Experience”, each of them having contributed content on their favourite aspects of CX.
Humanity 101: 5 Essentials for getting customer experience right
Delivering exceptional customer experience isn’t about having the best products or services. It’s about making sure your customers have the experience they like to feel, while getting what they need.
Too often, marketing and customer service are more about statistics — Net Promoter Scores, number of “likes”, and survey points — and less about actual people. But it’s not enough to focus on tactical improvements; you need to have empathy for what’s important to your customers as fellow…..
Lessons from 'The Bob Job'
When Clare Muscutt invited me to be interviewed as part of the Women in CX podcast series, I immediately agreed – I was flattered and honoured to be included in a group of such interesting and talented women. And as for talking about CX, well I can keep going for hours.
But then reality set in. Not only did I need to source some higher spec tech equipment to meet Clare’s podcast expectations, but I also realised that my preparation for the podcast required some deep reflection.
Join the movement
And unlock more exclusive resources… PLUS! Opportunities to raise your profile as a women in CX & technology.