Stay up to date with the latest customer experience thought leadership from our members

Lessons from 'The Bob Job'
When Clare Muscutt invited me to be interviewed as part of the Women in CX podcast series, I immediately agreed – I was flattered and honoured to be included in a group of such interesting and talented women. And as for talking about CX, well I can keep going for hours.
But then reality set in. Not only did I need to source some higher spec tech equipment to meet Clare’s podcast expectations, but I also realised that my preparation for the podcast required some deep reflection.

STOP asking your employees if the want to come back to the office!
It’s day 4,658,456 of the COVID pandemic.
Not sure about you, but that’s the way I feel some days.
The flip side of it is that we’ve been doing a ton of great work helping people talk to their employees about what is going on and how to proceed. And, we’ve created a ton of tips around that — some of which I’ll share here today.

The role of Business Analysis in Experience Design
Business analysis is an important link in experience design. Unfortunately, many times it is also the weakest link. Probably because we have never considered it as a people-oriented process or function. Good business analysis is about ‘asking the right questions in the right way to the right people at the right time’.
You cannot change what you do not understand. Hence….

Less talk… More action!
As women in CX we need to spend more time delivering results, less time talking customer experience.
I get it. The above statement sounds paradoxical. As CX-ers we feel the need to get everyone onboard and to share our passion about Customer Experience. However, sometimes the more we talk about it, the less productive we are at achieving our intended outcomes.

CEX Education
When Clare Muscutt asked me to join her on the Women in CX podcast and invited me to write a cheeky little blog I felt like I had just won the last of the five Willy Wonka golden tickets. Thank you, Clare and hello WICX readers….
I describe myself on LinkedIn as a CX educator. When Clare and I were discussing this recently I was brimming with examples of how I formally teach in London and more recently online for an international school. I described how I use emotional intelligence knowledge and techniques to…….
Become a member
And unlock more exclusive resources… PLUS! Opportunities to raise your profile as a women in CX & technology.