‘Could CX Frameworks be Killing Innovation?’, with Maria McCann

Maria McCann, Co-Founder of Neos Wave, presented to the Women in CX community — drilling down into the dated, clunky frameworks draining our industry of its human-centred potential. Inviting attendees to take an honest look at the rigid thinking and nonsensical processes blocking CX from true innovation, Maria also provided her own inspiring perspective on how we can rebuild our methods into something so much better.