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CX Transformation: An African Perspective.
CX Africa, Transformation, Change Clare Muscutt CX Africa, Transformation, Change Clare Muscutt

CX Transformation: An African Perspective.

There is an African approach to driving customer experience (CX) transformation. If you understand and accept that in Africa overall business performance comes before overall customer satisfaction, your job is half done if you want to drive CX transformation.

The question now is how do you get the business to be customer-focused? Are global CX methodologies applicable to Africa? What is the African approach to driving CX transformation?

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