Too many organisations declare a commitment to customer focus, only to veer off course for seemingly more pressing needs.

Sound familiar?

Often, the reason for this departure is due to a lack of business harmony.

Join Olga Potaptseva, Founder and CEO of the European Customer Consultancy, for her masterclass, ‘Creating Business Harmony through Customer-Centricity: Writing Customer-Centric IT System Specifications’.

In this 60-minute session, Olga will explore why harmonious businesses are more likely to stay true to their intentions and foreground why operating in harmony is especially important in times of transformation.

Delving deep into the core principles of harmonious digital evolution and touching upon how to ensure human needs are the heartbeat of your digital transformation, attendees will learn how to create customer-centric system specifications to put customer needs at the forefront of IT decision making, avoid tension, and create technology that supports customer experience from the start.

Available exclusively to Women in CX community members.