Clare Muscutt talks with Diane Magers about applying psychology to CX & life's swimming pool moments.

“I don’t know why we don’t take that time, Clare. I think that’s one thing for women, everybody I talk to who – if we take time out of our crazy lives, we always say, ‘Oh, my gosh. We should do this more often.’ Although that is, I call it a God thump, saying to you, ‘You need to spend more time thinking about who you are and the role that you play.’

Don’t think about the job; think about the role you want to play in other people’s lives and in the organisations that you’re in. That takes it out of, ‘It’s a job,’ or ‘It’s a career,’ or ‘It’s a position.’ It’s a role, and it’s got responsibilities that are yours and yours alone, and knowing yourself can really help you in achieving and addressing what your role is”