Tune in as we share real-talk conversations between women working in CX and those influencing the CX agenda from the periphery too.
Inclusive by Design: Creating Better CX Outcomes for Everyone with Stine Marsal
In this special edition of the Inspiring Women in CX podcast, celebrating the 2025 Inspiring Women in CX Awards Winners, Clare Muscutt is joined by Stine Marsal, CEO & Founder of InklusioNordic and Experience Management Consultant, and our Inclusion Award winner!
With unwavering commitment and fierce passion, Stine has devoted her career to breaking down barriers for marginalised people in customer and employee experience. Drawing on her own lived experience and the voices of those too often overlooked, she is a true advocate for designing inclusive journeys that work for everyone.
Clare Muscutt talks with Christine Hemphill about the benefits of inclusive research and design.
“All complex problems are solvable when you really understand the flow of value to the person being designed for […] it makes the complexity start to fall away quite quickly because you’ve got something to anchor in that is very real.”
Clare Muscutt talks with Chelsea Costelloe about Caribbean CX and dispelling customer journey mapping myths.
“I definitely faced a lot of that perception around, ‘oh, this is a young girl coming into the office to tell us what's wrong with our customer experience or how to fix it’.”
Clare Muscutt talks with Lara Felix talking about becoming entrepreneurial independent women.
“Deep breath! That should already give you a bit of an inkling into how big of a ‘yes’ that is. The side hustle is real. It is very real. It’s alive. It’s active. And I know that I’m not the only one on the journey of the side hustle, and I know that you’re not the only one either. There’s a lot of us that fit into this category, and especially in the world we live in today, where we know that one stream of income, one means of earning a ‘living’ (quote, unquote), it’s not enough. It can’t sustain you. In a world where we have diverse passions, and we’re allowed to explore those passions, and explore those different creative things that are built-up inside us, we don’t want to be limited. We don’t want to boxed. So, it’s us basically finding a way to work together, and put everything together, and be the fullness of us, which then results in side hustles…”