Clare Muscutt talks with Maya Khalifa about GCC CX & challenging gender-equality in the Middle East.

“You still have the man who thinks that he is allowed to ask his wife not to work, and the wife will accept that because her husband is asking for this. We have to change the mindset that women – we have really, really in the region, the women are ambitious; they are educated; they want to prove themselves. So, we have to change this and empower the women, look at the women in the other countries, and tell them, ‘You can do. You can perform. You can succeed on your own. You don’t need the man, the male guardianship with you.”