How to Beat a Bully!

Back in March 2019…

Hold on, was it really that long ago? Well, none of 2020 counts as *actually real* so that’s only a few months back, right?

Anyway, in March 2019 I gave my first ever talk at a wonderful ‘unconference’ called UX Camp Brighton. I wrote a blog post about doing it, here. The essence of my talk was that I felt, most of the time, the work teams did on personas wasn’t useful; because they usually create vastly oversimplified stereotypes that don’t focus the design on real users at all.