Join us for an exclusive masterclass with Laresa McIntyre, where you’ll learn how to stop losing budget battles by gaining CFO attention and approval.

CX leaders are some of the most data-driven professionals in business. They track CSAT, NPS, churn, handle time, and first contact resolution. They understand their operations in detail and know where investment would make a real difference.

So why do so many strong cases fail to secure a budget?

When it’s time to ask, something often breaks down. The message becomes emotional, too vague, or lost in CX language that doesn’t resonate in a finance conversation. 

The CFO says no, or delays the decision, and the opportunity is lost.

The problem is not the idea. It’s the translation.

CFOs are not anti-CX. They are focused on evidence, return on investment, cost of inaction, and margin impact. If a budget request does not speak that language, it will not get approved, no matter how strong the underlying case may be.

This masterclass will show you how to close that gap and teach you how to build and present a clear, CFO-ready business case that connects CX priorities to financial outcomes and moves confidently through approval.

You will:

• Understand how CFOs evaluate budget requests and what causes a strong case to fail before it gains traction

• Learn a practical framework to translate CX priorities into financial terms such as ROI, cost avoidance, retention economics, and labour efficiency

• Build a repeatable structure for creating business cases that secure CFO approval and move forward with confidence

Available exclusively to Women in CX Inner Circle members.

Already a member? RSVP here.

Not yet a member? Learn more here.