Tune in as we share real-talk conversations between women working in CX and those influencing the CX agenda from the periphery too.

Clare Muscutt talks with the Co-Founder of 4Sight CX, Liz Berks, about research methods and getting closer to customers on any budget.
Customer Experience Insights, Research, Ethnography, Citizen Experience, Insight Communities Guest User Customer Experience Insights, Research, Ethnography, Citizen Experience, Insight Communities Guest User

Clare Muscutt talks with the Co-Founder of 4Sight CX, Liz Berks, about research methods and getting closer to customers on any budget.

… it's all about embedding customer feedback within a business and really bringing that voice of the customer into decision making. And I fell in love with that idea there. And I, I really fell into the whole idea of customer experience management and that it's more than just the insights that I was taking. It's how do you build that into a strategy? How do you then design products and services that meet needs?

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