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A Women in CX Guide to Customer Experience and the Metaverse
This guide is a companion piece to the Inspiring Women in CX podcast episode, The Future of Web3, CX and the Metaverse.
Below you’ll find the most important key words and terms to help you make sense of the next generation internet and the immersive virtual worlds that we call the metaverse.
So, what exactly is the metaverse?……

Member Spotlight: Adriana Salazar Hidalgo
“Suddenly, I surprised myself with the most sincere and original coming out statement I’ve ever experienced before, I stood out proudly as the most colourful toucan wearing pride in my beak, it was natural, it was real.”

Member Spotlight: Claudette Harris
“We must remember those who are coming after us, grab their hands, identify their gifts and train them to be our future leaders.”

How to Use Data to Drive Investment Decision-Making
“93% of customer initiatives fail (yes, that many!), with as little as 23% of C-suite respondents claiming that their CX investments brought about ‘tangible benefits’.
Why is this? And what can we do to demonstrate the impact of our CX initiatives to stakeholders?
Businesses soon become disillusioned when CX-ers fail to explain the results of their initiatives. This is often the result of CX initiatives that aim to do too much and, as a result, take far too long!
By adopting an increasingly agile approach – combining the science of data with the art of CX – we can avoid stakeholder…”

Why Self-Awareness is Important for Female Professionals
“When exhibiting the exact same behaviours, men and women are perceived differently: men are assertive, whereas women are bossy’ Men are passionate… women on the other hand, we’re ‘emotional’. Yawn.
It’s an unfair and sad fact of life, but how can self-awareness help us to compensate for this inequality?
Members of the WiCX community highlighted several key benefits brought about by the cultivation of self-awareness:
You feel confident in your own ability. The world doesn’t seem to appreciate strong, successful women. We’re expected to…”
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