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‘Redefining SaaS CX with Agent-led Onboarding’, by Marieliesse Gouilliard
A common assumption in SaaS is that if the product is good enough, users will find their way to value on their own. In reality, most never do; across the industry, activation rates hover around a third, meaning most signups never experience what the product was actually built to deliver.
In this insightful piece, WiCX Inner Circle member and Co-founder & CEO at Autoplay, Marieliesse Gouilliard, explores how agentic AI could reshape onboarding for SaaS teams and why product usage may be the clearest signal of customer experience we have.
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