Shaping Responsible CX, Together: Why Women’s History Month Is a Catalyst, Not a Moment

Every March, we celebrate women’s voices for a moment, without changing the conditions they return to the following week. We tell stories about leadership, while leaving systems untouched. We applaud resilience, while quietly normalising the environments that require it. At the same time, women working in customer experience, insight, design, and technology are being asked to shoulder growing responsibility. They’re expected to “do AI”, to move faster, to protect customers and brands — often without clear guardrails, shared accountability, or meaningful authority. The language is optimistic. The reality is far more complex.

That tension sits at the heart of our Manifesto. And it’s why we’re approaching International Women’s Day differently this year.